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Day 1: Friday, September 28, 2007 Conference Sessions |
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Go to sessions for Day 2: Saturday, September 29, 2007
Go to sessions for Day 3: Sunday, September 30, 2007
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KEYNOTE ADDRESS 1
 9:00am - 9:50am (open to all attendees)
Guest: Howard Lindzon (bio), Creator of WallStrip
Location: Ballroom C
Interview Description: Howard Lindzon recently sold the video podcast he created to CBS News for a reported five million dollars. Tim Bourquin, Founder of the Expo, will talk with Howard about the beginning of WallStrip, how they drew the attention of major media, and what led to the decision to sell the show. We'll also ask Howard about his views on the past, present and future of online media.
 Session 1: 10:30am - 11:30am
(choose from any of the sessions below)
 Sound Matters - Technique and Technology to Make Your Message Loud and Clear
Track 1: Podcasting 101
Instructor: John McJunkin (bio) of Avalon Podcasting
Room: Ballroom B
Description: The technical quality of a podcast subconsciously influences the listener, for better or worse. If it sounds bad, the message is obscured. If it sounds great, the message comes through clearly and the message is received. Platinum award-winning audio engineer and pro audio journalist John McJunkin reveals, step-by-step, how to choose the right equipment, and then how to use it the right way to create high-quality podcasts that will stand out, sound great, and get the message across. First, he makes equipment recommendations for small, medium, and big budgets, and mobile podcasting rigs as well. Then he explains how to get the recording right from the beginning, including discussion of room acoustics, microphone choice, and processing. He reveals tips and techniques for editing, mixing, and mastering, all the way up to the process of encoding. You know what you want to say with your podcast - John McJunkin clearly spells out the technical process of making your message sound great.
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 Building a Podcasting Network from the Ground Up: Lessons Learned
Track 2: Attracting/Growing Your Audience
Instructor: Mignon Fogarty (bio) of Grammar Girl Podcast and more
Room: Ballroom A
Description: Mignon Fogarty leveraged the success of the Grammar Girl podcast to build the Quick and Dirty Tips podcast network. In a recent listener survey (with nearly 1000 respondents) 99% of listeners said they would recommend a Quick and Dirty Tips podcast to a friend or colleague. Find out what Mignon learned along the way, including what kind of PR is worth the effort, how to create loyal listeners, how to build a brand, the power of cross-promotion, the pros and cons of working with corporate partners, and what advertisers are looking for in a podcast.
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 Selling the Unique Value of Your Content: Determining What Your Show is Worth and Convey It To Advertisers, Sponsors and Investors
Track 3: Business & Monetization
Instructor: Michael Geoghegan (bio), CEO of GigaVox Media, and co-author of Podcast Solutions
Room: Ballroom C
Description: As an audio or video media producer/podcaster, you are building something of value from the very first show you produce. In this session, Michael will show you ways to determine the value of your content and audience as well as how to convey that value clearly to potential advertisers, sponsors and even investors. If you're not sure what your show is worth, both from an episode sponsorship model or a paid subscription model, attend this session and walk away with the tools you need to determine those numbers. Too many podcasters undervalue the asset they are building and end up not achieving the financial returns they deserve. Don't fall into that same trap! Michael will also discuss ways to build additional value into your show by expanding out into merchandising, pay-per-download special episodes and listener appreciation events.
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  Distributing Video in Various Formats: How To Make the Right Choice
Track 4: Advanced Creation Techniques
Instructor: Craig Syverson (bio), gruntmedia and Kenji Kato of Edge-Runner
Room: 200ABC
Description: With the myriad of platforms available to play your content these days and the variety of formats in which you can capture your video, your head may be spinning. Craig Syverson will clarify for you, once and for all, the differences between the video formats, how to use each one and in which situation, and the pros and cons of each. From HD vs. SD, 4:1:1 vs. 4:4:4, h.264 vs.MP4, and everything in between, attend this session and you'll leave with the confidence you need to make the right decisions based on the vision you have for your video and the wants of your audience. Take the time to attend this class so that you can stop worrying about the technical aspects of video formats and start concentrating on just making great video!
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 Field Production Strategies for Video Podcasting
Track 5: New Media for Special Interests
Instructors: Rich Harrington (bio) of RHED Pixel
Room: 203ABC
Description: The rules of the studio don't apply the same in the field. In this session you will learn how to properly capture your video content outside of a controlled environment and unpredictable lighting and background noise. You also learn how to achieve the best results when encoding files for various output devices. See how the experts retain overall quality with an overview of the latest methods and technologies. This session will also share best practices for multi-camera productions.
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Session 2: 11:45am - 12:45pm
(choose from any of the sessions below)
 Interviews that ROCK: Getting the Most out of your Guests
Track 1: Podcasting 101
Instructor: Heidi Miller (bio) of Heidi Miller Presents
Room: Ballroom B
Description: Ever stumble through an interview and realize afterwards that you should?ve asked him THAT? Ever recorded a great interview only to realize that Skype only picked up YOUR half of the conversation? Ever think, ?Yeah, that was fine, but my guest sounded better when she was interviewed for the real radio?? Join Heidi Miller for this session, which focuses on practical interview techniques for podcasters who didn?t happen to start out as journalists. Want your interviews to be not just informative but also engaging and even a little entertaining? Learn interview tips and techniques gleaned from the pros as well as from the podcasting battlefield, supported by audio case studies of successful and less-than-successful interviews. Find out how to prepare for an interview in 15 minutes or less, set your guest at ease, get the most out of book authors, approach an unfriendly interview, sound interested and engaged, even at 5:00 a.m. and avoid common technical pitfalls.
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 Integrating Podcasts into Marketing, PR and Corporate Communications Campaigns
Track 2: Attracting/Growing Your Audience
Instructor: Eric Schwartzman (bio) of iPressroom
Room: Ballroom A
Description: By what criteria does one determine whether or not podcasting fits into the overall scope of an organization?s external outreach efforts? How do you decide when podcasting makes sense? What are the actual benefits of podcasting? What is the Pyramid of Exclusivity and what secrets can it unlock for you? In this deep-dive session, learn how to map any tactical corporate podcasting initiative to specific strategic objectives and deliver measurable results using Schwartzman?s easy to follow, five-step methodology. Find out how to leverage supporting new media channels like email, search engine optimization, RSS, social book marking, social networking, measurement and reporting to build visibility and credibility for any company, product, brand or service. See how Schwartzman integrates podcasts into mainstream PR campaigns with consistent success.
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How To Make Your Web Video Wildly Popular
Track 3: Business & Monetization
Instructors: Cathy Brooks (bio) of Other Than That, Tim Street (bio) of French Maid TV, Molly Wood (bio) of CNET's Buzz Report, Brett Wilson (bio) of Tube Mogul, and Lynn Langit (bio) of Microsoft
Room: Ballroom C
Description: This session will take a look at the most viral videos of the past year and examine what made them spread like wild fire. Everyone wants their videos to become the talk of the town with millions of downloads across the Internet. However, the ability to get attention for your content is becoming increasingly difficult in the crowded new media space. Attend this session and you'll learn the characteristics of compelling video and see how you can increase your chances of getting noticed. Adding just a few specific things to your creation can make the difference between having your message seen by the world or just your friends and family. Join us as we discuss how the best video creators make it happen.
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 Video Production for the Marketing Professional
Track 4: Advanced Creation Techniques
Instructor: Kurt Witt (bio) of Yamaha
Room: 200ABC
Description: Marketing professionals today have an amazing number of video production tools at their disposal. You no longer need to be a Hollywood director to produce some great looking and beautiful sounding video. The barriers of entry related to cost and knowledge are relatively easy to overcome ? and in today?s multi-media rich world the smart marketing professional has embraced and leveraged these tools to achieve their goals. In order to get started in the right direction, a few helpful tips can save plenty of time during the project. This session will explore 10 of these video production tips, learned from the real world of a working marketing department. You?ll learn about important topics such as: finding the best workflow, building internal support, making multiple experts and finding the right equipment and software. Don?t sit on the curb and watch your competition take the lead in this multi-media marketing world. Start your first project ideas during this very session!
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    Music Licensing for Podcasts and New Media - A Crash Course
Track 5: New Media for Special Interests
Instructors: Tim Bratton (bio) of Personal Life Media, Colette Vogele (bio) of Vogele & Associates, Jonathan Kehl (bio) of Peer Music, and Kevin Arnold (bio) of IODA
Room: 203ABC
Description: You want music beds in your podcast. You may want to do a show about music. But you can't just rip your CD and incorporate it into your show - unless of course you want the recording industry lawyers knocking on your door. This session is a tutorial on the rules and types of licenses in the music industry you need to understand. You'll hear war stories from the trenches on licensing music for Internet Radio and Rhapsody from it's inventor and early web music innovator. You'll learn the difference between performance rights, mechanical rights, master use rights and synchronization rights. You'll learn how to contact the appropriate organization to efficiently get the rights to music you want to include and the roles of all the agencies including BMI, ASCAP, SESAC, Sound Exchange and The Harry Fox Agency. We'll also review tenets of the Digital Millennium Copyright Act (DMCA) as it applies to podcasting and new media. Finally, the concept of fair use will be discussed and applied to podcasting, erasing common misconceptions. You'll walk away with a confident understanding of the complex rights, rules and regulations for podcasting music.
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Lunch Break: 12:45pm - 2:00pm (Exhibit Hall Open)
Session 3: 2:00pm - 3:00pm
(choose from any of the sessions below)
    Scripted Stories: Views on the New Wave of Serial Video Content From Independent Video Podcasters
Track 1: Podcasting 101
Instructors: Julie Daman (bio) of Nontourage, Hayden Black (bio) of Goodnight Burbank, Stephen McCandless (bio) of Caution Zero Network, and Chris McCaleb (bio) of Big Fantastic
Room: Ballroom B
Description: With the increased popularity of video podcasting, this panel will discuss the first hand experiences of producing scripted serialized video podcasts. We will help to define the difference between "vlogs" or video diaries from the new wave of independent scripted series content created specifically for online and portable media. We will also share our decisions to produce for this medium as well as the lessons we have learned and successes we have had along the way. If you are thinking about producing regular episodes of your show with a regular cast, this session will give you the insight you need to avoid common mistakes and hear from those that are already finding success.
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 Guerilla Love: How To Get Your Name Out There, Share The Love of Life and Make 'em Smile!
Track 2: Attracting/Growing Your Audience
Instructor: Karen "KFC" Blanchette (bio) of Podchick.com and SkyDiverGirls.com
Room: Ballroom A
Description: Guerilla marketing and social networking go a long way toward awareness of your show/product/service. With information overload everywhere we turn, how can you generate interest and get your brand "out there"? Traditional methods often get lost in the chaos. KFC will introduce you to simple and inexpensive tricks to spreading the word. Speak to your audience before they even know who you are using basic business principles with a little imagination! "KFC" has become a master at promoting her shows on a shoestring budget. Attend this session and learn to do the same!
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 The 7 Secrets of Monetization That Big Media Hopes You Don't Figure Out
Track 3: Business & Monetization
Instructor: Paul Colligan (bio) of PodcastSecrets.com and PaulColligan.com
Room: Ballroom C
Description: Ad insertion is only the beginning of the financial faucet that is "Big Media." Hollywood doesn't rest until their shows on are on the side of cereal boxes and Podcasters can, and should, take the same attitude. Join Paul Colligan, co-author of The Business Podcasting Bible and host of the Profitable Podcasting Podcast for an interactive hour of monetizing mash-up that brings the best of what Podcasters can learn from Big Media with the opportunities that only New Media can bring to the table. Want a seat in the first few rows? Wear your favorite Podcast t-shirt. Want to take home the grand prize? Bring Podcast schwag that would make Lucas drool. Bring your best ideas but be prepared to take home a business plan worthy of any media mogul. Last year we learned that we were the media. This year we become the machine. Paul is well-known for his creative ways to monetize content. If you intend to make money with your media, don't miss this session!
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  Striving for Excellence: The Passion and Pain of Producing a Professional "How To" Video Podcast
Track 4: Advanced Creation Techniques
Instructor: CAT Susch (bio) and Eric Susch (bio) of LetsKnit2gether.com
Room: 200ABC
Description: Video podcasting is just beginning but it has the potential to compete with and eventually outshine broadcast TV. Be a part of this adventure. Join us as we discuss how to improve your podcast by marrying professional video production values with targeted niche content. This is not a session about what microphone or camera to buy. Instead we?ll discuss how to write, shoot, edit, and shape your video into a tight professional story that looks and sounds as good as anything on TV. Then we?ll go further and discuss how to use the unique strengths of podcasting like portability, niche-casting, and community building, to go way beyond anything TV can do. Our show Let?s Knit2gether ? the first video podcast about knitting, gets rave reviews from broadcasters and knitters alike. We?ll show you what we?re doing, what?s worked, the mistakes we?ve made, and all the challenges along the way. If you want to take your video podcast to the next level, then this session is for you.
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   Metrics in New Media: Showing Results and Judging Success
Track 5: New Media for Special Interests
Instructors: Paul Vogelzang (bio) of MommyCast, Greg Cangialosi (bio) of Blue Sky Factory, and Matthew Snodgrass (bio) of OpenMetrics.org
Room: 203ABC
Description: If you're thinking, "All this audio and video production talk is great, but how do I show that all this effort is achieving results?" this is the session for you. The panelists for this session will give you concrete ways you can prove to your client, your boss, and yourself that the podcasts and online video you are creating are giving you the return on investment you need to show to have it considered a success. From downloads to leads generated, to sales and prospects delivered, this session will help you answer the tough questions you'll be asked about the time and money spent on these initiatives. When you leave this session, you'll have the information you need to set goals and benchmarks for success of your new media campaigns. You'll also learn how to gauge success when you advertise or sponsor new media including podcasts and online video clips.
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Session 4: 3:15pm - 4:15pm
(choose from any of the sessions below)
   Understanding Your Content Liability Risks in New Media: What Video and Audio Creators Need To Know Now
Track 1: Podcasting 101
Instructors Colette Vogele (bio) of Vogele & Associates, Denise Howell (bio) of BagandBaggage.com, Jeff Heninger (bio) of Reed Smith, and Jeffrey Hermes, Esq. (bio) of Brown Rudnick
Room: Ballroom B
Description: Copyright and other intellectual property issues affecting podcasters and other new media have received considerable press attention since the advent of those media, but other areas of the law, which can have a significant effect on any new media outlet, have frequently been overlooked. Legal perils such as defamation, invasion of privacy, and false advertising can leave audio and video podcasters, digital media creators, and content developers exposed to liability if the complex parameters of those areas of the law are not understood. Every business and individual engaged in new media production needs to be aware of the inherent risk exposures and learn how to prepare for potential legal actions based upon their content. Conference attendees to this session will learn how to recognize potential "red flags" in the content they intend to publish, develop and implement a legal compliance strategy, stay within the line of copyright and IP law, and prepare for and work to avoid potential lawsuits.
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 Internet Marketing From the Bottom Up: The Secret to Marketing Success - "Thinking like a Customer, Not a Competitor"
Track 2: Attracting/Growing Your Audience
Instructor: Larry Bailin (bio) of Single Throw
Room: Ballroom A
Description: Whether marketing a podcast a viral video a website, product, service or yourself, in order to succeed you must start to "think like a customer". Discover how small businesses and Fortune companies, local and global, have leveraged the power and reach of the Internet to attract imminent buyers and turn those with purchase intent into customers. Larry will touch on what to do, what not to do and dispel myths and misinformation about Internet marketing, search engines, website design and more. Learn how to effectively market your podcast and viral video. Does your website, podcast or video have all the elements it takes to connect with a customer? Learn about proper alignment, persuasive content and design and the critical role each plays in your online efforts. Larry Will guide you through best practices as well as new ideas and case studies from successful real world businesses that have developed winning Internet marketing strategies such as search engine optimization, email marketing, blogging, viral video and podcasting. Learn how to get your Podcast found by the right people. Larry will help change the way you think and make better connections with connected customers. Learn how your message cannot only heard, but acted upon.
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 Growing the Market by Podcasting Customized Content
Track 3: Business & Monetization
Instructor: Chaz Rough (bio) of PodFactory.net
Room: Ballroom C
Description: In this session, participants will learn the power of creating customized digital content that takes into consideration the very needs and wants of their audience, resulting in effective 1:1 marketing. This new approach in the digital marketing era is known as Digital - Customer Relationship Management or D-CRM. By understanding the likes and dislikes of your audience-base, the greater the opportunity for an organization to develop a personal long lasting profitable relationship with the customers. Once the core audience segmentation has be formalized the organization can then leverage this business intelligence to further target and promote different eCommerce opportunities, promotions, loyalty programs, etc. Podcasting has created a new channel for generating income for organizations, but has also created an internal communications tool that will enable companies to use for training employees, delivering presentations, creating an environment that fosters innovative thinking.
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 Simple Post-Production Techniques to Get Professional-Sounding Podcasts
Track 4: Advanced Creation Techniques
Instructor: Bruce Sharpe (bio) of Singular Software
Room: 200ABC
Description: Bruce is the inventor of The Levelator, a free tool used by thousands of podcasters to make better-sounding shows. It takes more than just compelling content to attract and keep a podcast audience. Good quality sound will make your shows easier to listen to and help them rise above the crowd. A little judicious editing can make you and your podcast guests sound smarter. And paying attention to basics such as levels will help you achieve a consistent, professional sound. The good news is that the techniques for doing all of the above are not hard to master and there are lots of free tools to help. They have been developed based on the experience of producing hundreds of podcasts for IT Conversations. This session will take you through the techniques step-by-step using free tools like Audacity and The Levelator. There will be lots of examples. No particular expertise is assumed or required, just a desire to make great-sounding podcasts.
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 Screencasting 101
Track 5: New Media for Special Interests
Instructor: Don McAllister (bio) of ScreenCastsOnline.com
Room: 203ABC
Description: ScreenCasting is one of the most powerful visual mediums available today for computer based training. Combining high resolution video screen captures with spoken narration, screencasts can convey complex information and concepts easily and quickly. This session will cover the basics of how to plan, record, edit, encode and publish screencasts via a podcast. Don will also cover ways to sell premium screencasts and monetize your hard worth with paying subscribers. If you've wanted to record your computer screen in order to teach any subject matter, you won't want to miss this session.
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You are currently viewing sessions for Day 1: Friday, September 28, 2007
Go to sessions for Day 2: Saturday, September 29, 2007
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