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Day 2: Friday, August 15, 2008 Conference Sessions |
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Don't forget to take a look at the free Exhibit Hall Learning Theater Sessions
Go to sessions for Day 1: Thursday, August 14, 2008
Go to sessions for Day 3: Saturday, August 16, 2008
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Keynote Address 2
Time: 9:00 am - 9:50 am
Location: Hall N1
Speaker To Be Announced
Open to all attendees
 Session 5: 10:30 am - 11:30 am
(choose from any of the sessions below)
Writing For the Ear: When and How to Write a Podcast Script
Track 1: Audio and Video Creation 101
Instructor: Rachel Salaman of Audio for the Web
Room: N250
Description: A debate rages in podcasting circles about whether or not podcast hosts should read from scripts. Does it give the podcast a professional gloss, or strip it of all natural spontaneity? In this workshop, we'll be assessing the pros and cons of writing down what you want to say - and then learning how to do it well. Writing for the ear is a different skill from writing for the eye. After all, when you're listening, you can't flick your eye back up to untangle a difficult sentence. Your script needs be simple but not simplistic, clear but not insubstantial. We'll be picking apart how good spoken language works, and then putting it back together again on the page. Structured around Rachel Salaman's Top Ten Tips for writing successful podcast scripts, this hands-on workshop will leave you armed with the skills you need to communicate your message in the most effective way - whatever their message may be.
How to Exponentially Grow Your Audience in Less than 6 Months
Track 2: Attracting and Growing Your Audience
Instructor: Rebecca Weeks of Real Girls Media Network
Room: N243
Description: If you don't have a marketing budget to increase exposure for your content, it's vital that you learn how to leverage the power of influentials on the Web. First, you'll learn some of the key behaviors of the influential 10 percent (those consumers who tell the rest of the 90 percent of consumers what to read, watch, buy, etc.), and where you can find them. Second, you'll learn the best ways to reach and motivate this important group to evangelize your content. Additionally, through detailed case studies, you'll see how several startup publishers grew their audiences exponentially in only a few months by building widgets and unique tools, creating viral campaigns, tapping social communities, and empowering their most loyal users. Remember this: if you want an audience to come to your site, you must first go to them and lure them with a relevant and valuable invitation. After this workshop, you'll leave fully prepared to get started.
Optimizing Production To Build Your Audience
Track 3: The Business of New Media
Instructor: David Lawrence of The David Lawrence Show
Room: N245
Description: Ad and sponsorships can take you from hobbyist to professional and the pod-o-sphere is rife with examples of people who have quit their day jobs to do podcasting full time. Learn the 10 quick steps you need to take to optimize how you produce and distribute your show to maximize both your audience and the avails and sponsorship moments. In turn, you'll maximize the size of your bank account. We'll talk length of each episode, structuring your episodes for avails, the art of the tease to keep the listener or viewer watching through avails, lessons to be learned from the optimization experts at YouTube and Google and more. We'll take your podcast from hopeful to superstar, and look at some real world examples of podcasts that have adjusted their processes to make a significant profit.
Producing Video Podcasts with Multiple Cameras
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: Rich Harrington of RHED Pixel
Room: N246
Description: Want to cut down editing time and give your show more polish? Learn how to create video podcasts using multiple cameras. Join veteran podcaster Richard Harrington as he shows how to harness multiple angles to improve your show. From concerts and live events to demos and interviews, multiple cameras will help you tell your story. Learn how to setup and match your cameras as well as essential editing techniques. This workshop will make multi-camera productions a snap.
New Media for Lawyers, Doctors, Accountants and Other Professional Service Firms
Track 5: New Media Strategies
Instructor: Lee Rosen of Rosen Law Firm
Room: N240
Description: This program is for professional service providers, marketers and those that seek to sell services to these firms. We start off by gaining an understanding of the business case for professional service firms seeking to employ new media to attract prospective clients and media attention. We will take a whirlwind tour of progressive firms utilizing these techniques and discuss the barriers and obstacles that are unique to these organizations. Professional service providers will gain the knowledge they need to use new media tools to generate revenue without making a major investment of time. Special attention is payed to the internal political issues of professional service firms as well as the opportunities for building internal and external relationships. New media professionals will learn how to navigate the sales process in practices that tend to behave unlike most other businesses. You will gain an understanding of their unique ownership and decision making issues.
Session 6: 11:45 am - 12:45 pm
(choose from any of the sessions below)
Online Marketing - Leveraging Specialized Content to Attract Advertisers
Track 1: Audio and Video Creation 101
Instructor: Lisa Sharples of AllRecipes.com
Room: N245
Description: Social networking has taken off, thanks to MySpace, but with hundreds of millions of users on the site, it's difficult for advertisers to target the right audience. Niche Web sites, blogs and social networks are becoming the ideal way to reach an engaged, targeted audience that is passionate about a specific topic. Surging Internet popularity has caused the line between online and offline worlds to blur. Because of their increased dependence, consumer's online activities are directly influencing their real lives, behaviors and purchasing habits. Content creators can attract advertisers through their ability to create dynamic social media campaigns that translate into offline brand awareness and purchases - a fantasy for any advertiser, but one increasingly achievable. This workshop will address the changing face of online marketing, best strategies for attracting advertisers, and how online communities are assisting companies in reaching consumers in new and innovative ways.
Building Brand in the Web 2.0 World
Track 2: Attracting and Growing Your Audience
Instructor: Gary Vaynerchuk of Wine Library TV
Room: N246
Description: You have an online video show or audio podcast - or you're looking to start one. Deciding on the details of creating, editing and distributing that content is only a small part of the work. Getting attention for your show after it's finished is critical to having long-term success. Using Wine Library TV as an example, Gary Vaynerchuk will show you how he has marketed himself and his business with an extremely viral Web 2.0 approach. Inspired by social networking sites, Gary leveraged technology to reach an untapped audience for his brand and now attracts more than 60,000 viewers a day. Gary will show you how he has taken a completely unscripted and unrehearsed show and turned it into a forum for massive self promotion by carefully marketing and promoting it via Facebook, MySpace, Digg, Twitter, Pownce, and other networking channels. As a result of these Web 2.0 tactics, Gary has been featured by Conan O'Brien, Ellen, Time Magazine, Nightline, The Wall Street Journal, and other national media outlets. This workshop will detail the essentials of Gary's Web-oriented approach that has garnered national attention for his brand and his business.
How I Converted a Hobby Podcast into a Profitable Media Property
Track 3: The Business of New Media
Instructor: Don McAllister of ScreenCastsOnline
Room: N250
Description: In this session, Don McAllister of ScreenCastsOnline will share his experiences of turning a fledgling part time hobby podcast into a successful full time New Media property generating a six figure income. Don will detail his real life experiences with different monetization strategies and adopting multiple revenue streams, all of which have contributed to building his audience each and every month, and enabled extreme levels of customer satisfaction along with high customer retention rates. In addition, we'll look at the tools and systems required to both deliver premium content and manage a membership based New Media property. The session will also take a look at screencasting as a format and explain why it is such an effective training medium, as well as taking a look at some of the more technical aspects of screencasting. You'll learn how to create stunning HD screencasts and get some great encoding tips showing you to how to deliver HD video content cost effectively.
Building an Audience-Thrilling Videoblog
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: Robert Scoble of Fast Company TV
Room: N240
Description: You have a camcorder, or, maybe even a cell phone with a video camera. You post your videos up online and perhaps even participate in "life streaming" and video communities like Ustream, Seesmic, or Justin.tv. But you don't have as many viewers as geek star Chris Pirillo and you're wondering how to take your videoblogging/life streaming up a notch. This session is for you! Robert will cover writing a better blog, why photography is important, working various communities to get exposure and promotion and how to get noticed by doing all of this well. This is an opportunity to learn how to build a videoblog that will get noticed in an ever-crowded field and have fun creating it.
Best Practices for Podcasting in the Classroom
Track 5: New Media Strategies
Instructor: To be announced
Room: N243
Description: Extending lessons and instruction beyond the classroom setting has become much easier with the popularity of portable devices and broadband. But how do you focus the program so that it provides additional educational value to students rather than be a distraction or excuse to pay less attention in class? In this session, you'll hear from educators who have successfully added podcast initiatives to the curriculum, both by having students create original content and by time-shifting lessons and lectures. With the goal of having a more immersive learning experience, you'll leave knowing best practices for implementing this technology quickly and effectively.
Session 7: 2:00 pm - 3:00 pm
(choose from any of the sessions below)
Methods for recording and producing a great interview
Track 1: Audio and Video Creation 101
Instructor: Rob Walch of Podcast 411 / Wizzard Media
Room: N240
Description: Rob Walch has been interviewing people for his podcasts for years. This session will cover the tips and tricks he uses to put together a great interview that entertains and informs. It will cover both the technical side of recording and editing the interview and also the "style" side of interacting with your guest. You'll learn about doing interviews with Skype, over the phone and in person and using examples of different tools to use. He will also cover the style issues when doing an interview and how to get celebrities to agree to do the interview in the first place - including a discussion of the waivers and releases to use. Finally, the importance of editing the interview will be covered and why "record, stop, post" workflow is not a good idea.
How to Use TV Weight Loss Secrets for Your New Media Projects (Infomercial Techniques to Enhance Your New Media Projects)
Track 2: Attracting and Growing Your Audience
Instructor: Mark Alyn of Mark Alyn Communications, Inc.
Room: N245
Description: The Internet and all associated media forms are an ideal platform for using direct response techniques to sell, initiate response and provide information to prospective clients. This class explores how to capitalize on what consumers want so you can sell it to them! Topics will include creative, use of testimonials, production values and (dynamic value) follow through. We'll also discuss why you need to use radio, print, and television to drive traffic to websites and how partnering with traditional media will help you grow more quickly. New Media's advantage over traditional media is overwhelming if you know how to use it effectively. Throughout the hour, there will be interactive demonstrations so that you fully understand the power of using new media to it's fullest potential.
The Move From Maker To Merchant: Taking Your Podcast From Hobby To Business In 27 Days
Track 3: The Business of New Media
Instructor: Paul Colligan of Colligan.com, Inc.
Room: N246
Description: There is real money to be made in new media. Martyrs and mavens from the bleeding edge have paved paths worth deep examination for anyone looking to pay bills (and more) with their content. Join Paul Colligan in this session as he completes the third part of his three-year series on the very real business of podcasting and new media profits. Learn exactly how to build on the successful models others have already designed. Discover a simple 27-day plan for content monetization that can be followed by anyone with valuable content and a willingness to learn. Leave the session with an outline for what comes next for you! Paul is well-known for his time-tested approach to content monetization. If you want to leave the expo with a plan for making money with your media, don't miss this exciting session!
Intermediate And Advanced Audio Production
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: Scott Bourne of Podango
Room: N250
Description: You've been podcasting for a while now using the same methods of recording and editing. It's time to ramp up and take your audio production skills to the next level! In this session you'll learn advanced audio editing techniques that will make your show sound like you've been an audio professional for years. Learn how to clean up and remove unwanted background noise, advanced use of sfx, and how to work with outboard processing. We'll also discuss inboard plug-ins you can use for better post-production sweetening. Then you'll learn some fun mixing and mastering techniques like double tracking. The class will finish up with file format conversion workflows. This class will be geared toward podcasters who don't have their own state-of-the-art facility, but want state-of-the-art end-product. Even the simplest tools can be used to achieve world-class results.
Tactical Transparency - The Profits of Getting Personal in Business
Track 5: New Media Strategies
Instructor: John Havens of Blog Talk Radio and Shel Holtz of Holtz Communication + Technology
Room: N243
Description: Companies are learning the vital importance of connecting with their customers and employees via new media tools like blogs, wikis, podcasts, and real time audio and video. But what are the boundaries between positive, authentic communication and full disclosure? Holtz and Havens document multiple case studies from companies like Jet Blue, Ben & Jerry's and Apple documenting their successful campaigns utilizing open means of communiction and transparency to build their brand and increase trust. Subjects covered include: Transparency in Social Networks, Employee Communications, Podcasting/New Media, Face to Face meetings and more. Specific steps are also outlined on how to create a Transparency Plan for your business that can be scaled to cover small or large organizations.
Session 8: 3:15 pm - 4:15 pm
(choose from any of the sessions below)
Interviews - Top 10 Production Techniques
Track 1: Audio and Video Creation 101
Instructor: Tracy Evans of Tracy Evans Productions
Room: N246
Description: Producing quality interview segments is a must for today's podcaster. The right tools and techniques create a fast and efficient workflow while elevating audio quality and reducing post-production. Award-winning multimedia producer Tracy Evans shaves years off your learning curve in this fast-paced, interactive seminar. Tracy covers the most popular techniques and technology for both studio and field production. From simple dual mic setups, to NPR style "non-interviews", to complex triple-ender multi-track Skype, he focuses on just the right amount of detail. You will leave this seminar armed with a swiss army knife of production knowledge. Professional production is always a balancing act. Attendees will learn to choose the best techniques by examining their resources, such as time budget, interviewee experience, interviewer skill-level, logistics, post-production capabilities, show design and other factors. The seminar will include a variety of print and video reference materials.
The Efficacy of Podcast Advertising: Who Is Listening - and Buying
Track 2: Attracting and Growing Your Audience
Instructor: Tom Webster of Edison Media Research
Room: N245
Description: Tom will present new data from Edison Media Research on the composition of the audience for downloadable media (both audio and video). He will also provide brand new research on just who hears and sees advertising messages in podcasts, and how effective these might be. The workshop will conclude with comparisons to effectiveness measures for other media, data on the impact of sponsorships, and tips on how to target the right sponsors and maximize the effectiveness of their campaigns on your downloadable media programming.
 
A Legal Thicket: New Media Production And Content Liability in the Digital Age
Track 3: The Business of New Media
Instructor: Colette Vogele of Vogele & Associates and Jeffrey Hermes of Brown Rudnick
Room: N243
Description: This workshop will provide a comprehensive overview of the legal issues that a new media producer will consider in creating and distributing podcasts or downloadable content. Emphasis will be on understanding copyright (including ownership, works for hire, licensing and protection against infringement), trademark, and publicity rights issues which are key to content creation and distribution (whether commercial or noncommercial). This workshop will also cover the law of content-based liability as it applies to new media, including what constitutes defamation, invasion of privacy, and false advertising; how to recognize and avoid particular pitfalls with regard to content-based liability; what defenses are available to avoid libel claims; and what particular issues relate to new media. We'll also discuss an overview of the changing parameters of the Communications Decency Act. Conference attendees will learn how to: recognize potential "red flags" in the content they intend to publish; develop and implement a legal compliance strategy; and prepare for potential lawsuits.
Crafting Quality Content: Tips from the Top Desks in Entertainment
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: Keith Addison Tyler of Blood Feather Productions
Room: N250
Description: Story, strategy, and objectives: the three essential components in creating successful entertainment in any form. In this session Keith Tyler shares the brainstorming process he uses in the development of new projects for the entertainment industry's leading companies. Would you like to make a quantum leap in the development of your new media program? Can you clearly identify the ways to sharpen and strengthen your program content? Do you know how to quickly catapult your project to its greatest potential? Keith's step-by-step process will equip you with a method to harness your creative concepts and align them with a strategy in order to achieve your specific objectives. Find out why function and purpose are equally important to your content's entertaining or educational aspects. This interactive session includes real-time consulting to demonstrate the practical application of these principles, so bring your questions and get ready for some dynamite ideas with explosive results!
So My Boss Wants to Podcast - Now What?
Track 5: New Media Strategies
Instructor: Kenneth Edward Piner of FINRA
Room: N240
Description: For the novice asked to podcast in a professional setting or a person who wants to add podcasting to their communications tools, learn how to set up shop fast, impress the boss and start a regular podcast that relays the organization's message in a professional tone. For corporations, non-profits, government agencies and regulators, the podcast's message is key to maintaining credibility with your constituents. Learn tips to plan for and quickly turn around podcast deliverables that demonstrate success. I will cover how to gain internal approval for your concept then talk about production basics - equipment, recording, mixing, publication and distribution. I will also review challenges you may face in the review and approval of scripts in a controlled-message environment and provide lessons learned from my experience. This overview will start you down the path to podcasting and you will arrive home from the Expo equipped to dive in and tell the boss you are ready to begin.
Go to sessions for Day 1: Thursday, August 14, 2008
Go to sessions for Day 3: Saturday, August 16, 2008
Don't forget to take a look at the free Exhibit Hall Learning Theater Sessions
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"Join us for a fantastic weekend of education and networking!"
- Tim Bourquin, Founder
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