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New Media Expo Newsletter for Thursday, February 28, 2008
Good evening content creators,
Lot's of chatter about the performance of quarterlife on television this week. The online video series turned television show was deemed unsuccessful on the boob tube, attracting nearly four million viewers. First of all, how crazy is it that "nearly four million" viewers is considered a dismal failure. Online it would have been considered a rocket ship headed for stardom.
Most of the talk has been about what this means for online shows that want to make the jump to television. But I think that's the wrong angle. Some content is better for the Internet and some content is better for television. There's no reason to constantly want to force one into the other. Difference demographics are attracted to each, and each can have it's own successes and failures.
The sooner everyone stops trying to compare one to the other, and just works on making their content a success on the platform where it fits best, the better off we'll all be. If content makes the leap and does well - wonderful! If it doesn't, or never makes the leap at all but has success online - wonderful!
Bottom line: the Internet doesn't HAVE to be a farm league for television.
Just a reminder: the deadline for speaker proposals is TOMORROW (Friday, February 29)!
See you soon,
Tim Bourquin, Founder and CEO
TNC New Media
producers of New Media Expo
Phone: 1-949-348-2590 ext. 15
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The Latest Podcast Brothers show
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Thursday, February 28, 2008
Podcast Brothers
Specs: 24 mins, 09 secs | 11.1 MB
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Presented by: New Media Expo: August 14-16, 2008 - Las Vegas
The New Media Expo is sponsored by Ambrosia Software and Sony Creative Software. Tim and Emile Bourquin, The Podcast Brothers, talk about: speaker submissions are due tomorrow, February 29, 2008 for this year's Expo, why we are fanatical about having a paid conference that is free from commercial messages, new media's influence on purchasing decisions is growing, quarterlife on television and why we think the arguments about why it didn't do well are missing the point, how one group is asking for ISPs to subsidize Canadian content creators, the Avenue A Razorfish 2008 Digital Outlook Report is an interesting read for all content creators, how Mercedes-Benz is using branded entertainment to get its message out, and how Disney launching a new media studio shows how creating niche content is your way to be unique and grow an audience.
Intro by: Nick Batt of SonicState.com
Link to show (Permalink)
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