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Session Schedule for Saturday, November 12, 2005
Go to sessions for Friday, November 11, 2005
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 KEYNOTE ADDRESS 5: 9:00am - 9:25am (open to all attendees) 
Speaker: Angel Gambino, VP, Commercial, Strategy & Digital Media MTV Networks UK
Room: Ballroom A|B, Ontario Convention Center
 KEYNOTE ADDRESS 6: 9:30am - 9:55am (open to all attendees)
Speaker: Doug Kaye, Creator and Executive Producer, IT Conversations
Room: Ballroom A|B, Ontario Convention Center
 Session 5: 10:30am - 11:30am
(choose from any of the sessions below)
 Topic 5A: How NASA Uses Podcasting to Reach Space Enthusiasts
Speaker: Bryan Walls - NASA
Room: 100AB
Description: Science@NASA has been providing audio recordings of science news stories for years. Last December, the site began podcasting those stories. By February, Science@NASA was the #1 most popular podcast among users of the Podcasting News website. See how NASA dove headfirst into this new medium to inspire space enthusiasts and deliver education and positive PR for the government agency. This session will provide a model for both public and private enterprise on best practices to reach an audience with multimedia subscriptions.
 Topic 5B: "My Name is Chris Pirillo"
Speaker: Chris Pirillo - Lockergnome and Founder of Gnomedex
Room: 104B
Description: What's in a name? Everything. There are thousands of podcasts online today - but the buzzword won't be buzzworthy forever. Are you locking yourself into a single channel, or is there longevity in your content? Do you have the time, energy, and money to take this hobby to the next level? Step outside the audio box for a moment and think about your position in this new mediasphere - and if you don't have one yet, then you've got no time to waste. What happens when the next publishing wave hits - will you be ready to roll with the punches, or will you suffer from a TKO? It's time to think about your brand - or rethink it!
 Topic 5C: How to Avoid the Frustration of Premature Monetization
Speaker: Curt Franklin - "The Absolute Beginner's Guide to Podcasting"
Room: 103
Description: There are Five Indispensable Steps you need to take before you can successfully monetize your podcast. This energetic presentation by the co-author of "The Absolute Beginner's Guide to Podcasting" explains in detail each of the five steps you need to take before your efforts to monetize your podcasts can ever pay off. This presentation features a comprehensive analysis of today's podcasting environment, including similarities and differences between the deployment of podcasting and that of past technology/marketing trends.
Topic 5D: Audience Metrics for Portable Devices: Answering the "Who" and "How Many" Questions
Speakers: Dave Van Dyke - Bridge Ratings, Diane Williams - Arbitron, Mark Donovan - M:Metrics, John Federico, Audible.com, Peggy Miles - Intervox, Mark McCrery - Podtrac
Room: 107
Description: Accurate demographic and size-of-audience data are critical to the success of portable media from both an advertising and marketing point of view. But what is the best way to measure these numbers - especially when much of the content is downloaded anonymously via RSS or other broadband methods? This panel will discuss ways companies are developing audience metrics and how portable media might borrow methods from television, radio and streaming media to tackle the problem. Everything from voluntary audience surveys to technology that sends a signal back home to the content creator/distributor will be covered.
Session 6: 11:45am - 12:45pm
(choose from any of the sessions below)
 Topic 6A: Podcasting and Advanced Post Production on the Macintosh Platform
Speaker: Paul Figgiani, The.Point Podcast
Room: 100AB
Description: Now that podcasting has entered the mainstream, audio quality along with quality content will keep your production on the cutting edge. This session will focus on a discussion of gear, Macintosh software tools and various post production techniques that will help you achieve reference quality audio for your podcast. Attend this session and you'll learn how to properly integrate your gear using various methods of signal routing and cabling. Lastly, we will discuss creating a unique signature sound for your podcast production.
 Topic 6B: The Human Touch: Using Podcasts to Encourage Personal Interaction and
Create New Relationships
Speaker: Dave Slusher - Evil Genius Chronicles Podcast
Room: 103
Description: In this session, we will examine some of the basic underlying questions that should be asked before one enters the world of podcasting. Why podcast? Who will you reach? Why do you want to? Podcasts can expose the real you to your audience - for good and ill. Authenticity is a scarce and fragile resource, and once squandered cannot be easily regained. For small organizations or individuals, podcasting can provide the power of a media outlet for very low cost. For larger organizations, it can humanize and allow for deeper connections and relationships by harnessing the power of the candid voice. In this session, we will examine the possibilities and pitfalls of podcasting as a tool for connection with other individuals, with customers, constituents and communities.
Topic 6C: Upgrading Your Subscribers - Converting Free Subscribers into Paying Customers
Speaker: Jake Ludington - MediaBlab
Room: 104B
Description: Publishing, whether it's blogging, podcasting, or videoblogging is a huge undertaking. Many of us start out doing it as a hobby, with no plans for building a business, only to watch time invested and infrastructure costs increase dramatically over time. Some of us start out with a business built on advertising and realize the unpredictability is unsustainable over time.
I have two success stories in converting free subscribers to paying customers. One involves the launch of an ebook business that became 20% of the company's revenue within a matter of months. The second success story involves offering a premium subscription for my MediaBlab.com newsletter/Website as an upgrade from the free version. In this session, I'll teach you how to identify opportunities to engage your free audience and turn them into paying customers so that your website or podcast can make you money instead of costing you money.
Topic 6D: The Future of Digital Media Downloads for Portable Devices
Speakers: Eliot Van Buskirk - mp3.com, Atri Chatterjee - mercora, Phil Leigh - Inside Digital Media, Rob Greenlee - Web Talk Radio, LaSean Smith - Motorola
Room: 107
Description: As broadband becomes more common and affordable, downloads of everything from music to movies is set to grow at a rapid pace. Already we are seeing that as downloads of all kinds of media are increasing, physical media such as CDs are becoming less important. In this session you'll hear from experts in the middle of the digital download phenomenon who will discuss what music and entertainment will look like in the years ahead. They'll also address the business opportunities that will present themselves and how you can take advantage of the power shift from mass media to independant media companies and artists. Therein lies the greatest opportunities for profit - distributing niche content the mega players can't produce profitably.
 KEYNOTE ADDRESS 7: 1:00pm - 1:25pm (open to all attendees)
Speaker: Don Katz, CEO, Audible, Inc.
Room: Ballroom A|B, Ontario Convention Center
 KEYNOTE ADDRESS 8: 1:30pm - 1:55pm (open to all attendees)
Speaker: Mike Trainor, Chief Mobile Technology Evangelist, Intel
Room: Ballroom A|B, Ontario Convention Center
Session 7: 2:00pm - 3:00pm
(choose from any of the sessions below)
Topic 7A: Subscription Business Models for Portable Content
Speakers: Phil Leigh - Inside Digital Media, Anu Kirk - RealNetworks' Rhapsody, Christopher Allen - Yahoo! Music, Sujay Jaswa - CinemaNow, Foy Sperring - Audible
Room: 100AB
Description: The debate over which revenue model to pursue for content - advertising, pay-per-download or subscription is just getting started. Some companies have chosen one over the other while others have chosen a blend of all three. In this session, you'll hear from companies that have chosen to go with subscriptions as their main business model and why they went that route. The subscription model applies not only to music but also to movies, video clips and podcasts. Listening to the panelists, you'll have a better understanding of the subscription model so that you can make the best choice for your own content business plan.
 Topic 7B: Selling the Renaissance to Everyday People
Speaker: Eric Rice - EricRice.com
Room: 104B
Description: This interactive session traces our history of making media over the past century, and examines the current challenges of selling our latest renaissance in media. Eric also addresses the landscape of early adopter passions and pundiry, the deluge of techie buzzwords, and the quest to squeeze podcasting and videoblogging in to a singularly defined box. The session concludes with steps to sell the concept of micro-content to virtually anyone.
 Topic 7C: Creating the Commercial Connection: Speaking to Vendors, Customers, and Consumers via Podcasting
Speaker: David Lawrence - OnlineTonight.com
Room: 103
Description: There's no longer a debate over whether or not podcasting will remain a singular, personal effort: the corporate podcast is here to stay, and advertising in podcasting is commonplace. Hear a 32-year broadcast veteran describe the creation of three commercial podcasts, including the original RadioGoDaddy.com podcast and studio design. Explore ways to connect with your various constituents via the human voice with an unabashedly capitalist podcast.
 Topic 7D: The Realities of Monetization and Corporate Use of Podcasting
Speaker: Michael Geoghegan - Reel Reviews - Films Worth Watching and Podcast Solutions: The Complete Guide to Podcasting
Room: 107
Description: Michael will review in detail, successful strategies for the monetization of your podcast activities. As someone who has successfully monetized both of his original podcasts as well as having done the first podcast for hire work for large media companies such as Disney, Michael has the expertise and knowledge to guide you to success with your podcast. In addition to strategies for the individual, Michael will cover what companies and organizations should be considering as they decide to formulate a podcasting strategy using Disney as a case study. Topics covered will include strategies for monetization, press and media kits, sponsor negotiation and retention, and how to determine the value of advertising or sponsorship on your your podcast. Additionally, Michael will discuss what companies should be looking for in a podcast or podcaster as well as how companies can ensure the successful launch of their podcast initiatives. Finally, Michael will discuss why the Disney podcasts were so successful and what podcasters and companies can learn from those lessons.
Session 8: 3:15pm - 4:15pm
(choose from any of the sessions below)
 Topic 8A: Coverville: Behind the Podcast
Speaker: Brian Ibbott - Coverville
Room: 104B
Description: Early consumers of podcast media know Brian Ibbott's Coverville, a (roughly) half-hour podcast dedicated to covers of popular songs, broadcast three times a week. The approachable style and eclectic musical taste Brian brings to his productions made Coverville an overnight internet hit show, with record download numbers and multiple listener popularity awards. This panel will go behind the scenes at Coverville to reveal the groundbreaking licensing issues Brian had to contend with to try to ensure his show was as legal as it was popular. Brian will also talk about how he runs Coverville like a media company.
Topic 8B: Thicket in Your Ear: Podcasting and the Law
Speakers: Denise Howell - Bag and Baggage, Colette Vogele - Stanford Center for Internet & Society, Ernest Miller - http://www.corante.com/importance/, Bret Fausett - http://blog.lextext.com/
Room: 107
Description: What do your favorite podcasts have in common? Distinctive music, clever repartee, inside information, and recommendations for other great shows are probably somewhere on the list. The same goes for the best podcast directories and production tools: if they're worthwhile, they make it easy to find or create shows with those elements. But intellectual property law did not develop with podcasting in mind, and much of podcasting's growth and popularity comes from the speed and ease with which podcasters and their listeners can ignore or route around legal roadblocks. We've brought together a panel of technology law practitioners and scholars who also know their way around a podcast. They'll discuss music licensing, podsafe music,
considerations concerning multiple contributors and guests, trade secret and employment issues, potential indirect liability under MGM
v. Grokster, and more. Join us for a conversation about the legal issues surrounding podcasting, and how those who make podcasts and related tools can begin to address them.
 Topic 8C: Take Your Professional Quality Podcast to the Next Level: Live Radio!
Speaker: Norm Bour - The Real Estate and Finance Show | AM radio broadcaster
Room: 100AB
Description: Have you ever thought about transferring your podcasting show to LIVE traditional radio? Even if you have no intention of ever getting into broadcast radio, the more professional you sound, the easier (and more fun!) it will be to grow your audience and have them listen regularly and longer. The average person has no idea how radio “works”, including how to get their own radio show, which stations to talk with, how to judge the response and a host of similar considerations. Our presentation, will cover topics such as putting together a radio show, what to expect from the show, how to use the show to generate more media activity, how to set up your own home studio and how to establish yourself as a brand. These are just some of the questions and topics that will be addressed and will enable you to decide if you should consider taking your podcast beyond the Internet.
 Topic 8D: Podcasting in Japan
Speaker: Yoshihide Kinokawa, CEO, VOICE-BANK, Inc. and Podcast & New Media Expo Japan Office
Room: 103
Description: Podcasting is quickly becoming a worldwide phenomenon. In Japan, many radio stations are rolling out their podcasting initiatives. In this session, Mr. Yoshihide Kinokawa will discuss the business side of podcasting as it currently exists in Japan and also how various tools are being used to sell podcast content with Windows Media DRM.
Go to sessions on Friday, November 11, 2005
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