Podcast and New Media Expo Conference

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Click here to purchase audio from all 2007 Expo conference sessions Day 2: Saturday, September 29, 2007 Conference Sessions

Go to sessions for Day 1: Friday, September 28, 2007 Go to sessions for Day 3: Sunday, September 30, 2007
KEYNOTE ADDRESS 2 9:00am - 9:50am (open to all attendees) Guest: Jim Louderback (bio), CEO of Revision3 and former Editor in Chief of PC Magazine Location: Ballroom C Interview Description: Jim Louderback was recently announced as the CEO of Revision3, the Internet television network that includes the popular Diggnation vidcast with Kevin Rose and Alex Albrecht, and The GigaOM Show with Om Malik and Joyce Kim. Tim Bourquin, Founder of the Expo, will talk with Jim about his move from traditional media (PC Magazine and TechTV) to the new media space, what he sees as the future of new media, and what content creators can learn from the successes and failures of traditional media ventures. Session 5: 10:30am - 11:30am (choose from any of the sessions below) Master Radio Techniques and Avoid Radio Traps Track 1: Podcasting 101 Instructor: Holland Cooke (bio) of Holland Cooke Room: Ballroom B Description: What can podcasters learn from broadcasters? And what radio modus operandi should podcasters NOT emulate? In this fast-paced session, one of radio's best-known programming experts will discuss scripting, prep, and performance techniques; and outline specific money-making value elements you can build-into your podcasts. Holland will also focus on how podcasters can become broadcasters (what you HAVE that radio stations NEED). Although podcasting is unlike radio in many ways, there are also things the two medium share and capitalizing on the successes radio has had can make you a better podcaster. Attendees will receive over 50 pages of handouts. [Discussion board for this session] [Permalink directly to this session] 10 Secret Habits to Podcast Stardom Track 2: Attracting/Growing Your Audience Instructor: Franklin McMahon (bio) of Franklin McMahon Studio Room: Ballroom A Description: Most podcasters know a couple, some practice three or four, but this unique conference experience reveals all ten habits to making your podcast a dominate force on the new media scene. Podcasting guru and new media svengali Franklin McMahon has produced some of the biggest hits in the podcast arena and this informative seminar will walk you through the magic steps to his success. Tightly focused on audience building, brand development, content refinement, advertiser growth and reaching the masses, Franklin reveals the inside secrets to effectively sharing your creation with the world. If your thoughts are dancing with widespread world domination, this is the seminar to attend. [Discussion board for this session][Permalink directly to this session] Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now! Track 3: Business & Monetization Instructor: Susan Bratton (bio) of Personal Life Media Room: Ballroom C Description: You are ready to monetize your podcast(s) or want to be more polished and generate more revenue. This session delivers both the nuts and bolts of how agencies and marketers think, buy & justify, the difference between CPM, CPC and sponsorships, different kinds of ad formats you can include in your programming including dry-voice and finished :10 spots, how to structure a deal, what an insertion order looks like, what the critical components of a media kit are, how you collect and present media kit and audience data, how you speak to a buyer and present your offer in a benefits-laden style that they need to hear, and how to prospect for clients and manage them once they buy. You will learn the whole sales process and the marketing materials required to create revenue with your audience including handy templates to take home. Bring your questions as this session is designed to be interactive in nature. It's a learning session where you get real-time consulting that benefits everyone. [Discussion board for this session] [Permalink directly to this session] Behind the Scenes at MacBreak and PixelCorps: Creating Compelling Content with Organized Video Shoots Track 4: Advanced Creation Techniques Instructor: Alex Lindsay (bio), Pixel Corps Room: 200ABC Description: The MacBreak Video Podcast's production value is as good as anything on "regular" TV today. Alex Lindsay, well known for his experience in creating outstanding video, will show you how he creates exciting intros, organizes shoots to save time and money, and leaves the audience wanting more and waiting impatiently for the next episode! This session will also cover tips for various camera shoot situations, whether you are filming in an office or out on a busy street, so that you can work efficiently and capture the content correctly. Finally, Alex will talk about multiple-camera shoots and how they can add to the professionalism of your show. If you're ready to take your video to the next level, Alex will guide you in creating the best content you are capable of, regardless of your current experience level. [Discussion board for this session] [Permalink directly to this session] Podcasting for Teachers: Applications for Teachers and Learners (K-12 Emphasis) Track 5: New Media for Special Interests Instructors: Dr. Kathleen King (bio) and Mark Gura (bio) of Fordham University, Dan Bach (bio) of Diablo Valley College and Dan's Mathcast, and Dr. Joselyn Todd (bio) of Cary Academy Room: 203ABC Description: In this session designed specifically for K-12 educators, vendors serving k-12 education institutions, administrators, staff developers, and instructional technology specialists, we will discuss the Types of K-12 Podcasting- what, why, how, and impact. It also provides a "roll call" and discussion of best practices in educational podcasting from the panelists' perspectives. We will be showing a streamlined approach to podcasting and providing resource lists for participants to take away. The panelists will discuss applications of podcasting for teachers and learners and assist in facilitating great dialogue with the participants. Special topics to be covered will include student-created podcasts, teacher-created podcasts, using existing podcasts across content areas, podcasts for teacher professional development, approaches to podcasting, and podcasting resource sharing. [Discussion board for this session] [Permalink directly to this session] Session 6: 11:45am - 12:45pm (choose from any of the sessions below) How To Make Your Content Easy For "Grandma" to Consume: Simplifying RSS Feeds, Video Formats and Flash Players for Your Audience Track 1: Podcasting 101 Instructor: Andrew Darlow (bio) of ImagingBuffet.com Room: Ballroom B Description: You've worked hard to create compelling audio or video, uploaded it to all the video sites and promoted it via your website and blog. Are you missing a crucial step? Making your content easy to receive via a compliant RSS feed and easy to consume on your own website is vital. In order to ensure your content achieves true mainstream success, you need to design your site so that anyone, regardless of their knowledge of RSS, Flash, etc., can play the content without jumping through technical hoops. This session will show you what you need to implement in your feed and website so that anyone can find, subscribe to and play your content on any device they choose. [Discussion board for this session] [Permalink directly to this session] 3D Your Content: Using Virtual Worlds Like Second Life to Find and Grow Your Show Track 2: Attracting/Growing Your Audience Instructor: Lynette Young (bio) of Purple Stripe Productions, C.C. Chapman (bio) of crayon, Gary Leland (bio) of PodcastPickle.com and PDillys.com, and Mark Linder (bio) of Second Life SoHo Island Room: Ballroom A Description: It's been the buzz for some time now, but what's the big deal about Second Life? From podcasting to live podsafe music, there has never been a better time to discover how Second Life and other virtual worlds can help grow listenership, develop content, and sometimes be the basis of a show on it's own. Millions of people are gathering and networking in Second Life - and a huge opportunity to capitalize on this growing phenomenon awaits! New media and Second Life experts on this panel will show you the way and answer your questions on turning your content from 2D to 3D! [Discussion board for this session] [Permalink directly to this session] The Business Value of Podcasting and New Media for Corporate Organizations Track 3: Business & Monetization Instructor: John Havens (bio), of BlogTalkRadio and Paolo Tosolini (bio), of Microsoft Room: Ballroom C Description: Although the number of podcasts being produced by organizations like IBM, GE, and BMW continue to proliferate, many businesses have not bought into the value and potential return on investment for podcasting at their firms in both B2B and B2C applications. Using specific case studies from Microsoft's recently launched Academy Mobile podcasting platform and other existing initiatives, John and Paolo get pragmatic about how corporate podcasting may evolve from just perceived positive business value into real profit. [Discussion board for this session] [Permalink directly to this session] 88SLIDE: Behind the Scenes of the Biggest Little Game Show in the World Track 4: Advanced Creation Techniques Instructor: Noah Bonnett (bio), 88SLIDE.com Room: 200ABC Description: Join Creator and Executive Producer Noah Bonnett as we go inside 88SLIDE, the biggest little game show in the world. We'll explore production methodology, including how to format a series, "gang shoot" a number of episodes back to back, and how each episode is edited and scored using a studio that fits in a briefcase. Noah will show you how he efficiently edits and compiles his shows to save time and at the same time create exciting content. [Discussion board for this session] [Permalink directly to this session] Educators and the Podcast Interview: Your Educational Ace In The Hole! Track 5: New Media for Special Interests Instructor: David Van Nuys, Ph.D. (bio) of Shrink Rap Radio Room: 203ABC For educators of every stripe, the interview format is perhaps the simplest and, certainly, one of the most effective ways to go. You've heard of win/win? In this presentation, you'll learn how the interview offers a 12-way win! In addition, you'll learn both the technical and tactical strategies for effective interviewing. Podcasting promises to be one of the most revolutionary educational tools since Gutenberg's invention of the printing press. If you are a teacher or educational administrator, you can't afford to be left behind by this game-changing development. In primary and secondary schools, colleges and universities, trade schools and corporate-learning centers, leading-edge educators are pioneering ever more creative applications with these tools. Podcasting potentially offers you the largest classroom you've ever had and one that is global in its reach. Whether your motivation is non-profit or commercial, there is a world of opportunity awaiting you. [Discussion board for this session] [Permalink directly to this session] Lunch Break: 12:45pm - 2:00pm (Exhibit Hall Open) Session 7: 2:00pm - 3:00pm (choose from any of the sessions below) Veterans of the Yahoo! Podcasting Board: What We've Learned These Past Two Years Track 1: Podcasting 101 Instructors: Stephen Eley (bio) of Escape Pod, Matthew Wayne Selznick (bio) of MWS Media, Evo Terra (bio) of Podiobooks.com, Michael W. Dean (bio) of Clone the Homeless Podcast, Ed Vawter (bio) of QD Information Services Room: Ballroom B Description: This session is all about stories and experiences of veteran podcasters who made all of the common "newbie" mistakes. New content creators will be able to shave two years off of their learning curve by listening to these panelists. Each of them has started their podcast from scratch and tried hundreds of things to deliver their message, grow their audience and promote their shows. The panelists will also cover the rewards of podcasting, whether it's money for sponsorship, increased influence in their industry, or simply developing their reputation as a community expert. Finally, they'll discuss how they stay motivated week after week, producing fresh content and keep from "podfading." [Discussion board for this session] [Permalink directly to this session] Video Podcasting for Business: Six Steps to Creating Your Branded IPTV Track 2: Attracting/Growing Your Audience Instructor: Roxanne Darling (bio) of Bare Feet Studios Room: Ballroom A Description: This session will show you the necessary steps for getting your company involved in video podcasting. There are many routes to success; we will start at the beginning and address how it works, what is required in terms of company culture, technology expertise, and resources, how to plan the process, what are the pros and cons to expect/anticipate, and what to measure to determine your effectiveness. The point of this session is to provide a comprehensive checklist of everything you'll want to be considering when developing your own company shows or sponsoring others to create shows for you. After this session, you will be equipped to start getting involved with video podcasting with the confidence - without missing any of the key determining factors along the way. We'll remove any lingering barriers to you getting in the exciting game of online video. Attend this session and get new ideas to market your business and the practical knowledge to begin implementing them immediately. [Discussion board for this session] [Permalink directly to this session] Building a Multimedia Publishing, Consulting and Learning Programs Around Your Podcast Track 3: Business & Monetization Instructor: Kathleen Gilroy (bio) of The Otter Group Room: Ballroom C Description: Now that you've got a successful podcast, there are many means for you to build revenue through extending your podcast into other media, consulting, and learning communities. This session will provide you will a proven model for extending your podcast based on the highly successful Negotiating Tip of the Week podcast. This podcast has generated over $100K in revenues in the form of consulting, customized podcasts, training, and learning networks. If you are looking for indirect ways to generate real dollars for your company, this is the session to attend. [Discussion board for this session] [Permalink directly to this session] Video Podcast Content Creation: The Real Story Behind Producing for Tiny Screens Track 4: Advanced Creation Techniques Instructors: Richard Burns (bio) of Culture Catch, Dusty Wright (bio) of Culture Catch Room: 200ABC Description: Are you currently a video content creator looking to make your content available on small screens like cell phones and video IPods? Learn the dynamics of setting up and shooting video for small formats such as podcasts and other mobile video. You'll see examples for live shoots, interviews, action and sports considerations will also be covered. The speaker will discuss various tips and techniques during capture that will help in the final post-production and encoding to get your final file size to the smallest possible compression levels. Anyone familiar with digital video who would like to begin shooting video for podcasts should attend this session. [Discussion board for this session] [Permalink directly to this session] How To Promote Independent Music with Podcasts and Online Video Track 5: New Media for Special Interests Instructors: David Jackson (bio) of Musician's Cooler, Jason Evangelho (bio) of Insomnia Radio, Jasper Borgman (bio) of Plan Nine Rock Show, Mike Pfeiffer (bio) of Most People Are DJs Room: 203ABC Description: Independent musicians have had great success promoting their music with new media. New media models like podcasts and MySpace pages are an inexpensive way for musicians to promote their music directly to their fans and earn new fans through sites offering personalized recommendations and social networking. However, getting noticed in an increasingly crowded "podsafe" directories is not easy. In this session, you'll hear how you can promote your music in ways you may not have considered. You'll also learn how to make the most of your recordings and reach out to potential "customers" directly without having to give up creative and business control of your music. You'll hear from music podcasters themselves about how they like to be approached and best practices for bands who want to start or grow their own podcasts and video blogs. [Discussion board for this session] [Permalink directly to this session] Session 8: 3:15pm - 4:15pm (choose from any of the sessions below) Getting Started with Audacity: Hands On Demos With The Free Audio Editor Track 1: Podcasting 101 Instructor: Steve Holden (bio) of Aztec Media Room: Ballroom B Description: Beginners start here! In this session, you'll learn the basic functions of sound editing with Audacity, a free open- source program available for anyone to download on the Internet. Although not required, it is recommended that attendees for this session bring their laptops and pre-install the Audacity program prior to arriving (Audacity can be found at: http://audacity.sourceforge.net/). Audacity supports Mac OS X, Windows, and Linux. The instructor will be showing you step-by-step how to delete long pauses, "ums" and "ahs" and generally "clean up" your audio files so they sound professional and organized. In addition, you'll learn how to import interviews, fade in and out music, insert intros, and align other audio content. Perfect for attendees who have never edited an audio file before. By the time you leave, you'll have a basic understanding of how to edit and save audio files for your podcast. [Discussion board for this session] [Permalink directly to this session] How to Generate Buzz and Extend Your Brand with Social Media Track 2: Attracting/Growing Your Audience Instructor: Jason Van Orden (bio), author of Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans Room: Ballroom A Description: In the current internet climate, social media is a must-have tool for communicating with your market. In this session you'll learn the best social media tools and techniques for extending your brand beyond the confines of your own web site and generating buzz throughout social networks and the blogoshpere. You'll also learn how to build a dynamic online community around your brand. Finally, you'll learn how YouTube can increase your search engine presence, the number one way to get more people to link to your content, and how to make your site more visible in social media searches. In an increasingly crowded space, you'll learn how to stand out and get to the target market you want to reach and find new customers. [Discussion board for this session] [Permalink directly to this session] Making Money with Sponsorships and Advertising Track 3: Business & Monetization Instructor: Mark McCrery (bio) of Podtrac, Lee Gibbons (bio) of Podango, Jonathan Cobb (bio) of Kiptronic, Greg Galant (bio) of RadioTail, Todd Cochrane (bio) of Blubrry Room: Ballroom C Description: Audio and video podcasters who want to leverage their content into business bank account deposits have several options when it comes to selling advertising and sponsorships. Some have found success acting as their own sales force and reaching out to prospects directly. Others are using third-party advertising services have launched to make a connection between ad agencies, their clients and the content creator. In this panel, you'll hear from several passionate people who are tackling the issue in very different ways. After getting an overview of how each of the services differ, the panel will turn to a discussion of the pros and cons of using an outside service vs. securing your own sponsors. The panelists will also discuss how to price a sponsorship, selling the value of advertising in your podcast and how to help your advertisers measure return on their investment. [Discussion board for this session] [Permalink directly to this session] Remote Audio and Video Interview Techniques Track 4: Advanced Creation Techniques Instructor: Doug Kaye (bio) of GigaVox, IT Conversations and Conversations Network Room: 200ABC Description: Nothing is quite as challenging for a podcaster as recording high-quality interviews or "gang-style" shows from telephones or Skype. Add the requirement for remote video, and the challenges are multiplied tenfold. Doug Kaye, the founder of IT Conversations, Executive Director of the non-profit Conversations Network, and 2005 Podcasting Person of the Year, will explain a wide variety of tools and techniques that podcasters and videobloggers can use to record remote audio and video interviews. Topics covered will include Skype, digital hybrids, double-enders and tape syncs, conference-call recording, and remote real-time multi-camera video. Doug will also preview some exciting new free software tools coming from those wonderful people who brought you The Levelator. [Discussion board for this session] [Permalink directly to this session] Podcasting for Nonprofits, Associations and Societies: Leveraging Your Expertise and Resources Track 5: New Media for Special Interests Instructors: Chris Condayan (bio) of American Society for Microbiology Room: 203ABC Description: Whether your organization serves a particular industry, advocates on behalf of social justice issues, or is a member driven professional society, podcasting and video podcasting are excellent ways to communicate your areas of expertise to members, advocates, stakeholders and the general public. In this session, you learn how to use new media to advance your organization's mission, grow your membership, increase public awareness, communicate with members, cross-promote existing products, repurpose content, bolster media relations and support education initiatives. As internet delivered media approaches a tipping point and competes with traditional radio and television for an audience, now is the time to establish your organization as a content provider before someone else fills your niche. [Discussion board for this session] [Permalink directly to this session] You are currently viewing sessions for Day 2: Saturday, September 29, 2007 Go to sessions for Day 1: Friday, September 28, 2007 Go to sessions for Day 3: Sunday, September 30, 2007

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