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Day 3: Saturday, August 16, 2008 Conference Sessions |
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Don't forget to take a look at the free Exhibit Hall Learning Theater Sessions
Go to sessions for Day 1: Thursday, August 14, 2008
Go to sessions for Day 2: Friday, August 15, 2008
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Keynote Address 3
Time: 9:00 am - 9:50 am
Location: Hall N1
Speaker To Be Announced
Open to all attendees
 Session 9: 10:30 am - 11:30 am
(choose from any of the sessions below)
How to Craft Your Passion Into a Professional "How To" Video Podcast
Track 1: Audio and Video Creation 101
Instructor: CAT and Eric Susch of Let's Knit2gether
Room: N243
Description: Join us as we discuss how to write, shoot, edit, and shape your "how to" video into a tight professional story that looks and sounds as good as anything on broadcast TV. We've been producing our show Let's Knit2gether for almost two years now and it gets rave reviews from broadcasters and knitters alike. We'll show you what we've been doing this past year, what's worked, the mistakes we've made, and all the challenges along the way. We'll also explore creative storytelling techniques, translating a knitting pattern into a video sequence, creative editing, interviewing techniques, and more. If you want to take your video podcast to the next level, then this session is for you. Niche or broad audience show creators will all find something they can use in their own content during this workshop.
It's 10PM. Do You Know Who's Accessing Your Content? 10 Steps to Unlocking New Media Usage Patterns
Track 2: Attracting and Growing Your Audience
Instructor: Joseph Rozenfeld of Skytide
Room: N246
Description: As use of new media explodes, content providers are increasingly challenged with how to monetize this content. And while the production and delivery of new media has generated significant attention, the ability to understand how all of this content is being used has been largely ignored. But, this understanding is critical to revenue generation programs, because you can't monetize what you don't understand. This presentation will focus on how to uncover the "who, what, where, when and how" of content usage, looking first at the challenges involved in analyzing and reporting and current technologies, including web analytics, business intelligence, search, and log analytics. It will then outline 10 best practices that will guide content providers to the best approach to uncover the content usage patterns to drive revenue. Attendees will leave the session with usable tools and a greater understanding of this critical area of new media delivery.
How to Monetize Your Online Media - Without Monster Traffic
Track 3: The Business of New Media
Instructor: Jim Taszarek of TazMedia
Room: N245
Description: We've been told that you can't make a living on blogs or podcasts and that traffic is the key to income. There's no doubt that metrics have value, but if you're new or super-niched, you needn't worry. You don't need big numbers in order to acquire generous revenues. Even better, you needn't be a "sales" person; knowledge, enthusiasm and passion about your subject are far more valuable. Jim Taszarek has managed newspapers, websites, radio and television stations to ad revenue records and is now helping people see the awesome potential of Online Media Revenue. You'll see models of ad sales originated in commercial and NPR radio that perfectly fit Interactive Media. He'll also show you how to design simple templates for letters, e-mails, phone scripts and your media kit to reach prospects that will gladly pay to be a part of your show or blog. You might not only support your creation, but there's growing evidence that you can make a good living doing what you love.
Behind the Scenes at MacBreak and PixelCorps: Creating Compelling Content with Organized Video Shoots
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: Alex Lindsay of PixelCorps
Room: N240
Description: The MacBreak Video Podcast's production value is as good as anything on "regular" TV today. Alex Lindsay, well known for his experience in creating outstanding video, will show you how he creates exciting intros, organizes shoots to save time and money, and leaves the audience wanting more and waiting impatiently for the next episode! This session will also cover tips for various camera shoot situations, whether you are filming in an office or out on a busy street, so that you can work efficiently and capture the content correctly. Finally, Alex will talk about multiple-camera shoots and how they can add to the professionalism of your show. If you're ready to take your video to the next level, Alex will guide you in creating the best content you are capable of, regardless of your current experience level.
The Voice Between Your Ears: Using New Media to Help Educators and Students Strive for Excellence.
Track 5: New Media Strategies
Instructor: Jamie Davis of MedicCast Network
Room: N250
Description: In much the same way that athletes use visualization to cement their muscle memory in place, audio and video new media files promote a similar psychomotor response that increases memory retention of skills and learning. In this session for educators and trainers, we'll focus on how to integrate both teacher and student generated content into the instructional environment to accomplish this goal. Instructor generated content includes lecture recordings, assigned listening, and post lecture Q & A sessions. Student generated content includes assigned media projects, recorded study groups, and self recorded study aids. These assignments elevate the students' learning to the highest level possible, as they become knowledgeable enough to assume the role of instructor themselves. The session will also focus on methods of content delivery. This includes traditional RSS feeds and direct website downloads, but also extends to using email newsletters with embedded content, as well as traded flash drives, ipods, and optical media.
Session 10: 11:45 am - 12:45 pm
(choose from any of the sessions below)
Garageband '08 and Practical Podcast Plugins: Enhancing Your Podcast
Track 1: Audio and Video Creation 101
Instructor: Ed Vawter of Searching the Internet and Andy J. Williams Affleck of AndyAffleck.com
Room: N243
Description: Garageband '08 has added many new features that greatly enhance its value to podcasters. This includes new compressors and presets, the ability to change effects across a track, automation of level control, more bumpers and stingers and much more. You will learn how to improve your podcast by using these new features and to use additional plugins that work not only in Garageband but in any software (in both MacOS X and Windows) that supports AU or VST plugins. These plugins are either free or fairly inexpensive and are of practical use to any podcaster. For example, Inspector gives you lots of information on sound levels, clipping, headroom, and a spectrum of frequencies going beyond the simple meters within Garageband. Ed and Andy will give you practical tips and ideas to improve your podcast technically and in technique without breaking your wallet.
Using Feedburner.com, Podtrac.com and TubeMogul.com To Track Your Podcasts and Videos.
Track 2: Attracting and Growing Your Audience
Instructor: Marcelo Lewin of Pixel Heads Network
Room: N246
Description: So you have a podcast, it's on iTunes and it's even popular! Now you want to start monetizing it by getting sponsors. What do you show to your sponsors to convince them that your podcast is worthy of their tight advertising budget? Numbers, numbers, numbers! You need to show potential sponsors, investment groups and anyone that will help you monetize your podcast how popular it really is by showing them a variety of statistics about your podcast. Do you know where your viewers are coming from? What's their demographics? How many are on iTunes? How many are using Google reader? What's your reach? What is reach? What about the videos you upload to MySpace and YouTube? How do you track those? In this session, you will learn about three services which can provide you that information, plus lots more. Marcelo Lewin, "Chief Pixel Head" at PixelHeadsNetwork.com will show you how to use FeedBurner.com, PodTrac.com and TubeMogul.com to get the stats you need for your podcasts. At the end of this workshop you'll have the knowledge you need to approach potential sponsors confidently.
Beyond Sponsorship: How To Monetize Your Podcast When You Don't Want To Sell Ads In Your Content
Track 3: The Business of New Media
Instructor: Leesa Barnes, author of Podcasting For Profit
Room: N245
Description: Everyone around you seems to be talking about sponsorships and selling ads within content to make money - but you hate selling and you wouldn't know where to start even if you wanted to. Plus, you've never felt comfortable being beholden to a company paying you for access to your audience. Sound about right? This session is for you! You'll learn a myriad of other ways to make money with your blog, podcast or online videos without cold calling companies to sell a sponsorship. From affiliate programs to paid syndication to Google AdSense, you'll leave this workshop full of practical ideas about how to make money without selling a single advertisement.
Make Your Podcast Dazzling - Advanced Editing And Mixing Techniques
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: John McJunkin of Avalon Podcasting
Room: N240
Description: At the 2007 New Media Expo, podcast production expert John McJunkin delivered a highly informative presentation detailing the technique and technology necessary for quality podcast production. This year, he's back with a more sophisticated presentation that focuses on advanced editing and mixing techniques to help make your podcast sound truly professional. McJunkin is known for advocating maximum linearity so that the listener hears the message precisely the way the podcaster intended, and this year he will expand on his previous teachings. Last year he taught you how to get a great recording to begin with - this year he will reveal how to maximize the final quality of the mix, including topics like music, sound effects, signal processing, and the use of auxiliary buses to maintain complete control over levels. The presentation will include live demonstrations of advanced editing and mixing techniques.
Your Mobile Phone: The Ultimate Personal Media Creation Tool
Track 5: New Media Strategies
Instructor: Steve Garfield of SteveGarfield.com
Room: N250
Description: You may think you need expensive HD video cameras and a Ph.D in video editing software to create interesting content. But no! Inexpensive video cameras available on many cell phones today can be used to tell stories without a lot of editing and without expensive lighting and time-intensive pre-planning. In this session, you'll learn how to convey your ideas and stories in a way that will capture the attention of the viewer and keep them coming back for more. Practical tips for mobile video blogging will be discussed so that you can start creating content the moment you step outside the workshop door. You'll also learn the best places to post your content, how to best present the video clips on your website or blog, and how to get attention for your media early-on.
Go to sessions for Day 1: Thursday, August 14, 2008
Go to sessions for Day 2: Friday, August 15, 2008
Don't forget to take a look at the free Exhibit Hall Learning Theater Sessions
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What are your interests?
- Audio & Video Recording Devices
- Video Editing Tools and Services
- Audio Editing Tools and Services
- Content Hosting & Delivery
- Microphones, Mixers and Recorders
- Pro Audio & Video Equipment
- Subscription Tools & Services
- Advertising & Monetization Services
- RSS & Delivery Services
- Media Playback Devices
- Content Creation Computers
- Virtual World Content
- User-Generated Content
- Mobile Content & Delivery
- Digital Asset Mangement
- Portable Media Devices
"Join us for a fantastic weekend of education and networking!"
- Tim Bourquin, Founder
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