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Day 3: Sunday, September 30, 2007 Conference Sessions |
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Go to sessions for Day 1: Friday, September 28, 2007
Go to sessions for Day 2: Saturday, September 28, 2007
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KEYNOTE ADDRESS 3
 9:00am - 9:50am (open to all attendees)
Guests: Kent Nichols (bio) and Douglas Sarine (bio), Creators of (and Ninja in) Ask A Ninja
Location: Ballroom C
Interview Description: Since its first episode in 2005, the Ask A Ninja series has been viewed over 35 million times, quoted on the floor of the U.S. House of Representatives, featured on NPR and endorsed on numerous blogs including BoingBoing, Digg and Rocketboom. Recently, Ask A Ninja was voted the Best Series of 2006 at the YouTube video awards and featured in the New York Times Magazine. Tim Bourquin, Founder of the Expo, will ask them about what specifically they did to attract an audience, how they capitalized on the momentum, how they monetized their show in creative ways, and what's ahead for them in 2008.
 Session 9: 10:30am - 11:30am
(choose from any of the sessions below)
 But, Honey, It's for The Studio! Upgrading the Basic Podcaster's Set-up
Track 1: Podcasting 101
Instructor: Tee Morris (bio) of Imagine That! Studios
Room: Ballroom B
Description: So you have outgrown Audacity, your no longer impressed with the quality of that $20 USB microphone, and you want a more polished sound for your podcast. How can you do this, and not break the bank? Here are a few tips on where to shop for the best deals in audio equipmwnt, how to shop for software and hardware, items for your studio upgrade's shopping list, and even a few tricks of a "podcaster's fung shwei." If you're ready to take your podcast to the next level in terms of sound quality, this is the session for you.
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 Growing Your Audience in a Podfaded World
Track 2: Attracting/Growing Your Audience
Instructor: David Lawrence (bio) of Online Tonight
Room: Ballroom A
Description: We're a few years in on the whole podcast/netcast thing, and everyone's getting testy. Podcasters are getting testy because listener growth is flatlining, and increasing the numbers in their audience is getting harder to do. Why? Because podcast listeners, who are also getting testy, are feeling that way for a very good reason: they feel abandoned by testy podcasters who up and quit doing their podcast, because they can't grow their audience. Which leaves more listeners with more time to listen to the podcasts you make, and we'll show you the steps that you need to take to make them part of your audience - permanently. It's not just about asking for a vote at the beginning of each month, and it doesn't end with an amorphous "viral marketing campaign" - the gaps are filled in with what the pros use to promote themselves and gain ratings.
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 Videoblogging in 5 Steps
Special Track: Video Blogging
Instructors: Steve Garfield (bio) of SteveGarfield.com
Room: Ballroom C
Description:
It's easy to capture and share fleeting moments with video. Don't be intimidated by all the technical aspects of capturing and posting video to the web. It's very easy to get started. Using a regular digital still camera or a cell phone, you can capture and share video and easily post it to the web. In this session Steve will show you how you can shoot, edit and upload video to a blog in five easy steps.
1. Capture video with a camera
2. Load it onto your computer
3. Edit the video (optional)
4. Upload it to the web
5. Post it to a blog
Once you get these steps down, you can start thinking about the quality of your audio and video. What type of camera you want to use. Where to post your videos for the most exposure. Steve will show you how easy it is to get started with video blogging and then open the session up for a discussion of how to move from capturing and sharing fleeting moments to producing more advanced types of productions.
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 Building a Television Studio in your Basement
Track 4: Advanced Creation Techniques
Instructors: Brian Hogg (bio) of dotBoom
Room: 200ABC
Description: In the world of video podcasting, there are far fewer scripted shows than there are videoblogs and interview shows. Why is that? One of the reasons is that creating a scripted video podcast, even a simple one, can be a much larger undertaking than other types of shows. While many of the lessons you need to learn aren?t unique to the online space (filming, editing, writing, and acting, deciding what the show should be about), many of them are: How do you find the time to build what is essentially a TV show from scratch? Where do you find the space? How do you produce high-quality scripted content with a limited or non-existent budget, in your spare time? Brian Hogg, creator of dotBoom, shares his personal experiences with putting out a weekly scripted, serialized show, pulling back the curtain to expose his process, and offer some tips and tricks to others who?d like to build a television studio in their basement.
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Sharing the Wealth for Teaching and Learning: Best Practices for the Instructional Application of Podcasting in Higher Education
Track 5: New Media for Special Interests
Instructor: Dr. Kathleen King (bio) and Mark Gura (bio) and Vivian Vasquez (bio) of American University, Dan Bach (bio) of Diablo Valley College and Dan's Mathcast, Charles Cadenhead (bio) of Brookhaven College, TX and The Higher Education Podcast
Room: 203ABC
Description: In this session designed specifically for college educators, vendors serving higher education institutions, administrators, instructional technology specialists and distance technology specialists a panel of experts from around the country will discuss best practices for utilizing podcasting technology. Topics covered will include using podcasts as part of in-class instruction, using podcasts as homework and out-of-classroom instruction, and the challenges teachers face in using podcasts as an instructional tool. The panel will also discuss how educators can make the best use of the unique properties of podcasting and how to get
college administrators and when collaborating with local schools, principals and district officials on board with the program. Finally, you'll learn interesting ways to motivate student-generated podcasts and how to gauge the success of the overall program. This will be an interactive session. Periodically we will pause to discuss points and will be open to questions throughout. This panel will have a heavy emphasis on what we can provide to the participants so be ready to ask questions!
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Session 10: 11:45am - 12:45pm
(choose from any of the sessions below)
 Planning and Automating Your Podcast Workflow To Save You Time and Headaches
Track 1: Podcasting 101
Instructor: Ryan Irelan (bio) of Podcast Free America
Room: Ballroom B
Description: Podcasting can take time. A lot of time. By carefully planning, streamlining and, in some cases, automating your podcast workflow, you can have more time to devote to brainstorming new podcast content. This session will discuss how to plan and automate your podcast workflow so that you're spending less time doing redundant tasks and more time creating useful content for your listeners. If you find yourself taking hours to put your show together and are beginning to dread the process, you need to attend this session and learn how to work more efficiently.
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   Creative Ways to Grow Your Audience Every Week
Track 2: Attracting/Growing Your Audience
Instructors: Stephen Baker (bio) of Everyzing, Anna Farmery (bio) of The Engaging Brand Podcast, David Lawrence (bio) of Online Tonight, and Christopher Coppola (bio) of EARS XXI
Room: Ballroom A
Description: From contests to surveys, guerilla marketing to search engine optimization, this session will give you the tools you need to grow your audience each week. If you're audience numbers have stagnated and you can't seem to figure out how to get them rising again or you simply need to find ways to boost your numbers each week, this session is for you. We'll cover the basics quickly and then move on to more creative ways to increase your listenership/viewership that you may not have considered. Beyond submitting your content to all the directories, this session takes the discussion to a more advanced level and you'll leave with a solid plan for growing a loyal audience base.
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 Building a Large AND Passionate Audience
Track 3: Business & Monetization
Instructor: Tom Merritt (bio) of CNET TV
Room: Ballroom C
Description:A passionate audience means much more than just a large one. Passionate, engaged audiences tend to grow faster because your listeners help you spread the word and achieve success much faster. The flagship podcast at CNET has followed a tried and true formula for engaging the passion of our audience by providing better programming. These are tips and tricks learned during the ZDTV/TechTV days, and still used by Diggnation, TWiT and DL.TV. Find out some of the ways to make your audience love what you do and become your word-of-mouth marketing department.
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 Compression Killed The Video Star
Track 4: Advanced Creation Techniques
Instructor: Kris Smith (bio) of Room214.com and Palegroove Studios
Room: 200ABC
Description: You've shot your video, done all the post work to make your project come to life, and finally uploaded it to all the video sites. But now every media player makes it look like it was hit by a truck and your audio sounds like an international phone call. Let's fix it! Compression of your project is key for the multitude of formats used online by YouTube, Revver, BlipTV, Brightcove. Veoh and the list goes on. Get the most out of your work by understanding compression, transcoding and codecs so that the viewer experiences your content as you envisioned.
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 Case Study: Student to Student Podcast Development on an ITunes Universiity Site
Track 5: New Media for Special Interests
Instructors: Robert Rotenberg (bio) of DePaul University
Room: 203ABC
Description: iTunes university sites are proliferating the model of course-casting that simply packages what universities do daily into an electronic form. The DePaul iTunes site features a student-based podcast network that emphasizes show content developed by students for students. How this was accomplished and how it adds value to iTunes University development is explored in this presentation. The talk will cover issues of recruiting hosts, developing content, structuring the experience, offering course credit, maintaining quality, and developing audience. Robert will discuss how this enriches he iTunes integration beyond what most universities may be using it for currently.
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You are currently viewing sessions for Day 3: Sunday, September 30, 2007
Go to sessions for Day 1: Friday, September 28, 2007
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