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Day 1: Thursday, August 14, 2008 Conference Sessions |
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Don't forget to take a look at the free Exhibit Hall Learning Theater Sessions
Go to sessions for Day 2: Friday, August 15, 2008
Go to sessions for Day 3: Saturday, August 16, 2008
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Keynote Address 1
Time: 9:00 am - 9:50 am
Location: Hall N1
Speaker To Be Announced
Open to all attendees
 Session 1: 10:30 am - 11:30 am
(choose from any of the sessions below)
Plan, Produce, Publish and Promote: The Four Keys to Podcasting Success
Track 1: Audio and Video Creation 101
Instructor: Scott Whitney of PodWorx
Room: N250
Description: This hybrid session is for those interested in developing a podcast for their organization and will include lecture and workshop (interactive) material. We will begin with an introduction into how to effectively position your podcast to executive decision-makers. We will focus on what does and does not work when proposing a podcast as a suitable addition to your media mix. We will follow with a careful examination of each of the Four P's of Podcasting®: Plan, Produce, Publish and Promote. For each step, using session attendee's real-world needs, we will work out exactly how to approach the successful design, development and deployment of your business podcast. This session will be most valuable to attendees willing to actively participate. Those who do will understand how to develop a podcast for which you, your customers and your employees will be proud. For those more subdued attendees, you will benefit from seeing how a successful podcast is structured.
Developing an Engaged Community (a.k.a. Don't Feed the Trolls)
Track 2: Attracting and Growing Your Audience
Instructor: Veronica Belmont of Tekzilla and Tom Merritt of CNET
Room: N243
Description: You want an engaged community. You want your audience to interact with your show and help spread the word. Then you get flamed. Then your feedback is filled with trolls. What do you do? Veronica Belmont and Tom Merritt have dealt with the best and worst of the online community and share their experiences and specific tips and tricks for dealing with a passionate audience. They'll tell you how to reward the good convert the bad and avoid the purely evil. You'll come away from this workshop armed with knowledge on how to make your community a better place for you and your listeners to grow your show.
Premium Podcasting: How I Built My Show Into a Money-Maker and You Can Too!
Track 3: The Business of New Media
Instructor: Steve Prussack of Raw Vegan Radio
Room: N245
Description: In this lecture, you will learn how to create a premium podcast with paying subscribers to your content. You'll benefit from learning from Steve's trial and error and about the different platforms available to make your dream come true. He is earning money on his podcast and so can you! Steve takes you through the steps he used to create a premium podcast and associated website. He holds nothing back so you can learn how to create recurring revenue doing what you love.
Understanding Video Formats
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: Craig Syverson of grunt media
Room: N240
Description: With the myriad of platforms available to play your content these days and the variety of formats in which you can capture your video, your head may be spinning. Craig Syverson will clarify for you, once and for all, the differences between the video formats, how to use each one and in which situation, and the pros and cons of each. From HD vs. SD, 4:1:1 vs. 4:4:4, h.264 vs.MP4, and everything in between, attend this session and you'll leave with the confidence you need to make the right decisions based on the vision you have for your video and the wants of your audience. Take the time to attend this class so that you can stop worrying about the technical aspects of video formats and start concentrating on just making great video!
Internal Corporate Podcasts: Hurdles and How To's
Track 5: New Media Strategies
Instructor: Robin Maiden of TheDivaCast, InsytWorks, DearZanny
Room: N246
Description: This presentation will cover, in detail, the hurdles to beginning an internal corporate podcast, ways to clear those hurdles, and finally practical tips and tools to produce the podcast. Some "hurdles" to consider include: environment - the corporate culture, the "not invented here" syndrome, finding a boss to support you, internal marketing, technical support, and listener demographics. The "How-To" section will offer practical ways to clear those hurdles - how to turn negatives into positive reasons demonstrating the benefits of an internal corporate podcast. The final portion will lead you through the process of producing an internal corporate podcast including: making initial contact, prepping equipment, planning "The" appointment, briefing the plan, white-boarding the show, recording, editing, securing approval, and finally posting. This presentation will arm you with practical tools necessary to begin a successful, internal corporate podcast.
Session 2: 11:45 am - 12:45 pm
(choose from any of the sessions below)
WordPress for Podcasters: 7 Proven Strategies to Maximize Your Podcast's Blog
Track 1: Audio and Video Creation 101
Instructor: Charles Stricklin of The WordPress Podcast
Room: N250
Description: This workshop will demonstrate the benefits of using a blog to present your podcast to your listeners. We'll cover how to install and set up a basic blog using the WordPress software. We'll show you how to fortify your blog against hackers and thieves. We'll discuss the best permalink structure for SEO (Search Engine Optimization) purposes and highlight some best practices when writing a post title. We'll demonstrate one of WordPress' best features: the many types and kinds of feeds it generates for you automatically, and a way to reduce your bandwidth usage. We'll show how to customize WordPress themes as well as the 4 most important aspects of any podcast's blog theme and where they should be located. We'll discuss the fortunate problem created by the "Digg effect" and how you can handle the increased traffic easily. We'll cover several plugins and methods of dealing with copyright violators. Finally, we'll present a few common plugins to more easily present your podcast files and track their statistics.
From Obscurity to New Media Hit: Creating a Successful Video Series from Conception to Selling Out (The Midwest Teen Sex Show Way)
Track 2: Attracting and Growing Your Audience
Instructor: Guy Clark and Nikol Hasler of Midwest Teen Sex Show
Room: N243
Description: The session will detail how to create a popular video show with no money and yet still deliver high production value. Starting with identifying a concept traditional media refuses to cover properly, attendees will learn how to create a studio in their mom's basement for $25. They will find out how an audience can be built virally without using fancy social networks. Attendees will learn how to gain press without a publicist or press release. They will also leave the session knowing how to side-step traditional advertising platforms like Google and successfully host their own text ads and negotiate equipment/studio needs in exchange for ad space. Having audience demographics helps advertising, but how do you get your viewers to fill out a marketing survey? Simple Promise them a must-see bonus episode for completing the survey. Finally I'll cover the pitfalls of "selling out" when your show gains enough attention to attract outside interests.
How To Effectively Pitch Your Show to a Sponsor: Step-by-Step Prospecting, Intro Call, Deal Structure, Follow Up and Closing the Sale
Track 3: The Business of New Media
Instructor: Susan Bratton of Personal Life Media
Room: N246
Description: You want to sell advertising and sponsorships into your content, but it's not your area of expertise. Susan artfully covers everything you need to know to successfully pitch your content to an agency or marketer. Susan's candor and insight combined with running an interactive session make this a must-attend event. Learn how to find and engage prospects with a professionally developed pitch. Understand how agencies work with clients and exactly whom you should pitch. Walk through a mock introduction call so you'll know just what to say. Understand the client's strategy by asking the right revealing questions so you can craft a proposal that gets to "yes!" Review various forms of advertising and how to combine online and audio/video ads to create a robust sponsorship program that performs for your advertiser and shows ROI, even if your audience numbers are small. Learn to create value beyond CPM to maximize revenue. Ad units, standard rates and advertising buzzwords will be explained. Susan explains insertion orders, media kits, collecting and presenting demographic profiles, RFP's, proposal generation and invoicing. Most importantly, you'll learn how to be pleasingly persistent, handle rejection and keep motivated. You will leave feeling informed, organized and confident about presenting your show to sponsors.
Practical Sound Recording and Editing Techniques For Better Video
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructor: David Tames of Kino-Eye.com
Room: N240
Description: Sound is half the picture, yet most often it receives only casual attention by video makers. Viewers can't articulate what's wrong, but quite often it's the soundtrack that either engages or distances them. This session will present practical techniques and a guide to the tools for recording and editing sound for video that will improve your work whether you are a beginning or intermediate media maker. Real-world problems in a range of shooting situations and their solutions will be presented. Discussion topics include microphone selection and placement, recording strategies for noisy locations, improving intelligibility of dialog, mixing in music without interfering with dialog, making sure your video sounds good on a wide range of devices (including iPods, laptops, and home theaters) and doing it all in a manner that flows nicely with video editing. Special attention will be paid to working on a tight budget and getting the most out of modest gear.
Market Your Products and Services Using Online Video and the Secrets of Cable Television
Track 5: New Media Strategies
Instructor: Tim Street of French Maid TV
Room: N245
Description: Americans viewed nearly 9.5 billion online videos in November 2007 and large and small advertisers are clamoring to get into the online video space. Everyone has laughed at their share of Cats Swinging on Ceiling Fan videos but who wants to advertise their product next to one? Using successful methods from cable television advertising, you'll learn how to create branded entertainment of your own that connects with viewers - use existing online videos to extend your reach. Find out how you can identify and connect with online videos and video podcasts that have built-in audiences and are safe for your brands or how you can be "edgy" by taking a risk. Know the difference between pre-rolls, post-rolls, mid-rolls, ad insertions and sponsorships. Understand how audiences are measured, where you can go to get third party statistics and what return you can expect on your investment. Walk away knowing where to spend your media budget.
Session 3: 2:00 pm - 3:00 pm
(choose from any of the sessions below)
Getting Started With Audio Editing - Hands-on With Audacity
Track 1: Audio and Video Creation 101
Instructor: Steve Holden of AztecMedia.net
Room: N250
Description: This session is perfect for attendees who have never edited an audio file before. You'll learn the basics of audio editing with Audacity, a free open-source program available for the MacOS X, Windows & Linux. By the time you leave, you'll have a basic understanding of how to edit and save audio files for your podcast. The instructor will be showing you step-by-step details on how to delete long pauses, "ums" and "ahs" and clean up your audio files so they sound professional and organized. In addition, you'll learn how to import interviews, fade in and out music, insert segments, and align audio content. It is recommended that attendees for this session bring their laptops and pre-install the Audacity program prior to arriving (Audacity can be found at: audacity.sourceforge.net). Demo example files will be posted to the New Media Expo Forums for download All material shown in the session will be made available after the conference for download include the screen cast examples.
The Magic Triad: 3 Crucial Ingredients for Creating Compelling Content and a Loyal Audience
Track 2: Attracting and Growing Your Audience
Instructor: Jason Van Orden of JasonVanOrden.com
Room: N246
Description: In order to get your message heard online, it's important to regularly create compelling content that is relevant to your market. But what does it take to break through the noise, attract your target audience and keep them coming back again and again? In this session you'll discover three crucial ingredients for creating effective content that builds a large and loyal audience. The right balance of all three ingredients brings exponential success. Yet most show producers neglect at least one (and often even two) of the three ingredients. Using examples from successful podcasts and online content creators, Jason will demonstrate how to incorporate all three principles to form the right balance for your show. You'll also learn how to apply these principles to any web site or brand to increase market loyalty. Join us in this session and find out which three ingredients form the magic triad.
Corporate Podcasting the Disneyland Way: Case Study from the Place Where Dreams Come True
Track 3: The Business of New Media
Instructor: Michael Geoghegan of Gigavox Media
Room: N245
Description: Get a backstage pass to the official Disneyland Resort podcast. Join podcast pioneer Michael Geoghegan as he shares the story behind one of the first podcast produced by a Fortune 100 company. Started in 2005 during the 50th Anniversary of Disneyland, the podcast continues to gain popularity and fans worldwide and is now in it's fourth year of production. In this session you'll hear how the podcast originally started and has evolved over the years, how the various departments came together to cooperate, and how "buy-in" at all levels was needed to make the corporate podcasting initiative a success from the first episode. You'll also see how the show is able to serve the needs of the listeners and fulfill Disneyland's mission and core values equally. Finally, you'll learn about other projects Michael's independent production company has been involved with - from GrapeRadio.com to local chambers of commerce. Attendees will leave this session knowing what it takes to make a large corporate podcasting campaign a success.
Acting Like A Producer: Six Techniques From Creating MarylandZoo.TV
Track 4: Audio and Video Creation: - "How To" Techniques for Compelling Content
Instructor: Joel Witt of MarylandZoo.tv
Room: N240
Description: Before you make money from your content, you have to be able to create and produce consistent and compelling material. As an emerging new media creator, how do you begin to change your thinking from simply a "podcaster" to that of a producer? What is a producer anyway? In this session, Joel Mark Witt, creator and producer of MarylandZoo.TV, will look at how you can begin taking your audio, video and new media content to the next level by thinking of yourself as a new media leader. Using the world's first online Zoo TV show as a case study, Joel will highlight six key aspects of acting like a producer. Learn how to create a clear vision, recruit and train the right people, think about your audience, and tell a great story. Be prepared to create a roadmap for taking your show or series to the next level by taking leadership for your productions. Anyone looking to start a podcast or online vide campaign for their organization will benefit from attending this session.
Creating A Successful Government Podcast: From AIDS.gov to the CDC
Track 5: New Media Strategies
Instructor: Miguel Gomez of AIDS.gov and Fred Smith of The Centers for Disease Control and Prevention.
Room: N243
Description: Creating a successful podcast for a government agency that helps achieve the goals and mission of various departments can be a daunting task. In this session, you'll hear from government representatives behind the popular AIDS.gov and CDC podcast series. You'll hear about what it took to get cooperation from various departments, how they plan their content and how they use audio and video podcasts to disseminate information to the community they serve. Both the pitfalls and successes will be discussed so that you can leave this session with a firm understanding of what it will take to develop your own agency podcasting campaign and hit the ground running. Public agencies as well as private institutions will benefit from hearing firsthand from people who have started from where you are now.
Session 4: 3:15 pm - 4:15 pm
(choose from any of the sessions below)
How to Produce a High Quality, Low Cost, Daily Internet TV Show
Track 1: Audio and Video Creation 101
Instructors: Roxanne Darling and Shane Robinson of Bare Feet Studios, LLC
Room: N243
Description: Roxanne Darling and Shane Robinson, producers of the popular and award-winning Beach Walks with Rox, will take you step by step through the necessary ingredients for producing your own internet tv show. Having produced a new episode at least 5 days a week since February 2006, they will show you how to use templates and plugins to create the most efficient workflow possible, how to keep your content fresh, and how to develop a show concept that will support your personality and your budget. You'll learn about the unique web hosting requirements for video, and learn whether or not to cross-post to other video sites. If you want to produce internet video for personal or business use, this session, full of real-world examples from over 700 episodes of Beach Walks to their consulting with companies like Prudential Insurance, will "show" what you want to know to get started or take your show from an occasional hobby to a professional pursuit.
Build a Buzzing Podcast With Little or No Money
Track 2: Attracting and Growing Your Audience
Instructor: Mark Linder of ForeFront Media
Room: N246
Description: Many great podcasts need more listeners, and gaining listeners is key to getting sponsorships. How do you gain listeners with little or no money? How do you do so without spending every free minute you have on your efforts? At this workshop, learn valuable techniques to build your listeners, build their loyalty and build the word of mouth "buzz" about your podcast. Learn free ways to promote your podcast. Learn how to be a part of podcasting's "promo" sharing network. Begin to leverage social media sites to build listeners and promote episodes. Take advantage of free "virtual world" advertising to reach an entirely new audience. Implement effective contests and participative promotions to create excitement among new listeners. Find low cost ways to promote significant events and reach over 100,000 people by doing so... Come to "Build a Buzzing Podcast With Little or No Money" and see actual examples of all these techniques and more!
Extending and Building the Brand of Your Show to Generate a Livable Income
Track 3: The Business of New Media
Instructor: Philip Hodgetts of Open Television Network
Room: N245
Description: There are many ways to leverage the personal brand build around an audio or video show, of which one is advertising. During this session Philip will be drawing on his experience in the very, very early days of podcasting, with the long-running DV Guys show, which lead to the creation of the Digital Production BuZZ. During the nearly three years he was managing editor of that show, the brand was expanded with related newsletters, news feeds and other ways of drawing attention to the show. You'll learn how to duplicate his success by offering other products alongside your content that will help grow your audience and bring in additional income. You'll also learn how Philip affiliated with CMP, later NewBay Media, and how you can do the same with partnerships that will help you build your brand quickly. The session will include the real world income, expenditure and profit that was made in 20 hours a week. You'll also see how Philip sold the show for a nice profit and how you can do the same with your show!
Advanced Story-Telling Techniques for Video Creators
Track 4: Audio and Video Creation: "How To" Techniques for Making Compelling Content
Instructors: Big Fantastic
Room: N240
Description: In this session, members of the bigFANTASTIC team will show you how they craft a story in video and keep the audience engaged and coming back for more. Using real-life examples from their productions of online video hits "Prom Queen" and "Sam Has 7 Friends", you'll learn how to create compelling video content through creative editing, developing interesting characters and other post-producton techniques. You'll also learn how the bigFANTASTIC team has promoted their work and grown an audience that has attracted national attention. Fiction and non-fiction creators alike will find something they can apply to their own shows in this exclusive session.
Search Engine Optimization Via Your Videos
Track 5: New Media Strategies
Instructor: Gregory Markel of Infuse Creative
Room: N250
Description: Video provides a platform for your message that can be found on any of the video sharing sites to which you publish - that's obvious. Less obvious is that by distributing your videos to multiple sites, you provide multiple opportunities for someone searching for content through search engines such as Google, Yahoo! Ask, and MSN to find your information. In fact, with Google your video results might even rank higher than text results on that same topic. Strategically tagging your videos with the most relevant, searchable keywords will do wonders for growing your audience. In this session, let an expert in video SEO show you how to choose the best keywords and tags, achieve the highest organic search results for your content, and develop the best landing pages from your distributed content to best engage your audience.
Go to sessions for Day 2: Friday, August 15, 2008
Go to sessions for Day 3: Saturday, August 16, 2008
Don't forget to take a look at the free Exhibit Hall Learning Theater Sessions
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